👁 WhatsApp Business Products

On this page, you'll find a short comparison of the WhatsApp Business products.

WhatsApp business consists of three products for customer communications:

  • WhatsApp Business App
  • WhatsApp Business API
  • WhatsApp Cloud API

The last two products are under WhatsApp Business Platform.

WhatsApp Business AppWhatsApp Business APIWhatsApp Cloud API
What is it?A downloadable appNot an app (runs in the cloud)Not an app (runs in the cloud)
Need for an inbox?NoYesYes
For who?MicrobusinessesSmall businesses to enterprisesSmall businesses to enterprises
CostFreeVariable costVariable cost*
How to access it?Download from App Store or Google PlayFrom Business Solution Providers (BSPs)From Meta
How long does it take to access it?A few minutesA few minutes to weeks depending on the BSPA few minutes
IntegrationsNot possiblePossiblePossible
AutomationsNot possiblePossiblePossible

*Accessing the WhatsApp Cloud API is free but making use of it for customer communications is not since you need to purchase a chat interface (inbox). Also, if you access it via a BSP, you’d have to pay them too.