👁 WhatsApp Business Products
On this page, you'll find a short comparison of the WhatsApp Business products.
WhatsApp business consists of three products for customer communications:
- WhatsApp Business App
- WhatsApp Business API
- WhatsApp Cloud API
The last two products are under WhatsApp Business Platform.
|WhatsApp Business App||WhatsApp Business API||WhatsApp Cloud API|
|What is it?||A downloadable app||Not an app (runs in the cloud)||Not an app (runs in the cloud)|
|Need for an inbox?||No||Yes||Yes|
|For who?||Microbusinesses||Small businesses to enterprises||Small businesses to enterprises|
|Cost||Free||Variable cost||Variable cost*|
|How to access it?||Download from App Store or Google Play||From Business Solution Providers (BSPs)||From Meta|
|How long does it take to access it?||A few minutes||A few minutes to weeks depending on the BSP||A few minutes|
*Accessing the WhatsApp Cloud API is free but making use of it for customer communications is not since you need to purchase a chat interface (inbox). Also, if you access it via a BSP, you’d have to pay them too.