đ WhatsApp Business Products
On this page, you'll find a short comparison of the WhatsApp Business products.
WhatsApp business consists of three products for customer communications:
- WhatsApp Business App
- WhatsApp Business API
- WhatsApp Cloud API
The last two products are under WhatsApp Business Platform.
| WhatsApp Business App | WhatsApp Business API | WhatsApp Cloud API | |
|---|---|---|---|
| What is it? | A downloadable app | Not an app (runs in the cloud) | Not an app (runs in the cloud) |
| Need for an inbox? | No | Yes | Yes |
| For who? | Microbusinesses | Small businesses to enterprises | Small businesses to enterprises |
| Cost | Free | Variable cost | Variable cost* |
| How to access it? | Download from App Store or Google Play | From Business Solution Providers (BSPs) | From Meta |
| How long does it take to access it? | A few minutes | A few minutes to weeks depending on the BSP | A few minutes |
| Integrations | Not possible | Possible | Possible |
| Automations | Not possible | Possible | Possible |
*Accessing the WhatsApp Cloud API is free but making use of it for customer communications is not since you need to purchase a chat interface (inbox). Also, if you access it via a BSP, you’d have to pay them too.