đŸ”Ŧ Use Cases

On this page, you learn about the use cases of the WhatsApp Business App and Business Premium.

Increase Customer Engagement

By adding a WhatsApp button to your Facebook and Instagram pages and your ads, you let customers reach you more easily. This makes them more willing to contact you and inquire about your products and services.

When customers are led to your WhatsApp chat, they can go to your profile and see your products and services and inquire about them.

Product Recommendation

Customers do not always know what they want. When they contact you, with WhatsApp’s rich media capabilities, you can share pictures, videos, and documents about your products and services.

Lead Generation

WhatsApp is the world’s most popular messaging app that your customers are familiar with. By adding click-to-WhatsApp buttons to your ads, they’re more likely to click and message your business. This way, you shorten the sales cycle from prospecting to qualifying leads and closing sales eventually.

Improve Your Customer Support

You and your customers can reach each other for all types of inquiries, from product inquiries to post-sales support. You can exchange texts, voice messages and even call each other from one app, helping you resolve customer inquiries easily and faster.

Run Marketing Campaigns

You may broadcast messages to up to 256 contacts at a time. You can run promotional campaigns and announce new product launches with this feature. However, you shouldn’t spam customers since receiving many blocks and reports can get you banned on WhatsApp.

Increase Brand Visibility

If you’re using WhatsApp Business Premium, you can create a webpage and be found more easily on search engines. Potential customers can visit your page and message you on WhatsApp.

Team Collaboration

You can connect up to 4 devices (without premium) and up to 10 devices (with premium) and talk to customers as a team or assign each other to different chats. This is useful if your business is growing and you have many customer inquiries.