Marketing Use Cases

On this page, you learn about the marketing use cases of WhatsApp Business Platform.

You will benefit from running different kinds of marketing campaigns on WhatsApp, regardless of your industry. One of the most important factors of running a successful campaign is to receive consent from your recipients in advance. See Opt-in and Opt-out to learn more about consent.

Moreover, for your marketing campaign, you could only send a message template that’s already approved by WhatsApp, unless all of the customer service windows of your recipients are open.

Below are a list of use cases for running a WhatsApp marketing campaign:

New Product Launch

You have launched (or are going to launch) a new product or a service. You must announce it to your potential customers to create leads for it. If you have customers from previous purchases who have given you their number, you could easily send them a message template like below:

WhatsApp message used for announcing a new product launch.,

Promotional Offers

Let’s say it’s end of the year and you need to clear your inventory to make space for the new products. You may want to tap into a new customer segment and want to make it easy for the customers to purchase from you. One great way is to run promotional campaigns.

Back-in Stock Notifications

Let’s say you have an eCommerce store. Your potential customers check your store and can’t find what they’re looking for. Your store bot offers to help them and learns that the customer is looking for a product that’s out of stock. It could ask them to leave their WhatsApp number to notify them when the product is back in stock.

WhatsApp Back-in Stock Notification.

Loyalty Rewards

It’s always easier to sell to current customers than attract new ones. However, when a customer buys from you, you should make sure that you stay in touch and relevant to them. More often than not, customers are not aware that their purchases have earned them rewards. One way to help them claim their rewards and stay relevant with them is to send them loyalty reward messages.

WhatsApp message offering a customer 30% discount as a loyalty reward.


Even loyal customers could at some point stop interacting with your brand. But it doesn’t have to stay that way. You could send a message to get them re-engage with your business. There are many ways to do this depending on your business. Here is an example of how a business tries to stay relevant with its idle customers.