Introducing WhatsApp Voice Calls: A Guide to Calls on WhatsApp Business
WhatsApp is creating quite a buzz with its latest addition: WhatsApp voice calls. We’re not talking about voice notes here but about actual phone calls on WhatsApp! The personal messaging app has had phone calls for years, but not the WhatsApp Business Platform. This meant businesses had to depend on external tools to make calls and connect with their customers. But those days are over!
Announced at Conversations 2024: Meta’s business messaging event, this new feature propels WhatsApp even closer to being a complete telecommunications solution. Imagine how easy it will be to discuss complex solutions or troubleshoot issues in real-time with your clients, all through a voice call within your WhatsApp chat. The Voice feature is set to change how we handle sales and customer support interactions, making them more efficient and personable.
Benefits of Voice Calls on WhatsApp Business
Imagine opening a direct communication channel for your leads and customers right within WhatsApp. Voice chat is precisely that - real-time phone calls within WhatsApp. Here are some obvious benefits this feature brings to the table:
- No need to rely on external tools
- Efficient sales communication
- Improved customer support
- Centralized communication
- Convenience and accessibility
- Secure and private
- Cost-effective
Importance of Voice Calls for WhatsApp Business
Remember the days when you’d wait by the phone, hoping that an important call would come through? Well, WhatsApp Business has taken that concept and turned it on its head with voice calls.
Sales on WhatsApp can get pretty complicated. Trying to explain intricate features or negotiate terms over text can feel like playing a never-ending game of email ping-pong. But with voice calls, you can explain things more clearly, answer questions on the fly, and build that personal connection that’s so crucial in business.
The impact of voice calls on customer support is huge as well. Think about it – there’s something special about hearing a human voice, especially when you’re frustrated with a technical glitch. A friendly voice on the other end can turn a stressful situation into a pleasant experience.
Then there’s the convenience factor. WhatsApp keeps everything in one thread. Ever tried digging through a mess of emails, texts, and notes to piece together a conversation? It’s like trying to find a needle in a haystack! But with WhatsApp, every message, photo, document, and call is right there, neatly organized.
How It Works and What to Expect
Business-initiated calling – Business-to-person calls are now available in Brazil, Mexico, and India. You can make calls to your users on WhatsApp, but with their permission.
You’d need to send a specific call premission request via WhatsApp when an existing marketing, utility, authentication, service, or free entry point is open. You will be able to send 1 permission request in 24 hours, and 2 request in a week. After a user gives permission, your business has 72 hours to make one call to them. These guidelines may change once the feature is released globally.
International calling – You can reach your global users without worrying about high costs or call delays, giving them the same great voice experience no matter where they are.
The WhatsApp calling screen will display your business name and a verified badge, so your users know it’s you. This can help increase the chances that they’ll answer your call.
Conclusion
WhatsApp voice calls are changing the way companies communicate with their clients, making interactions more personal, efficient, and effective. Whether you’re troubleshooting a software issue, explaining a complex product feature, or simply building a stronger relationship with your clients, voice calls offer a level of engagement that text alone can’t match.
This means smoother sales processes and enhanced customer support. With all communications neatly organized in one place, follow-ups are a breeze, and nothing slips through the cracks.
Frequently Asked Questions
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Tarek previously worked as a product engineer at Intercom. Prior to that, he travelled to live and work in numerous places around the world. He’s now living in a small fishing town in rural south Ireland, and enjoys the nature around.He climbs hills whenever he can, and enjoys the rare, but lovely Irish sunny days.
