Imagine transforming everyday chats into a goldmine of sales opportunities, all through the world’s favorite messaging app. Yes, you can create a money-making sales funnel on WhatsApp - from initial awareness to nurturing loyal customers - and watch your revenue soar effortlessly.

In this guide, you’ll learn actionable strategies for each stage of the sales funnel and see how Rasayel can help you sell on WhatsApp & improve your overall sales process.

Benefits of Running Your Sales on WhatsApp #

WhatsApp is becoming more & more of a great sales funnel tool. Running your sales process on WhatsApp offers several key benefits that can help you connect with potential customers and close deals more effectively. Let’s explore some of the key benefits of running sales on WhatsApp:

1. Increased Engagement #

Statistics show that users are much more engaged on WhatsApp than on almost all other social media platforms. It’s where people already spend a lot of their time. By reaching out to your leads on WhatsApp, you’re meeting them in a space where they are comfortable and active. This increased engagement can lead to more responsive interactions and a higher chance of converting leads into customers.

2. Real-time Communication #

One of the biggest advantages of using WhatsApp for your sales process is that you can communicate in real time. You can respond to inquiries instantly, address concerns, and provide information quickly. This immediate communication helps build trust and keeps potential customers interested. This can reduce the chances of them drifting away to competitors.

3. Targeted Messaging #

WhatsApp allows you to send targeted messages to specific groups or individuals. You can segment your audience based on their interests, behavior, or stage in the sales funnel. This means you can tailor personalized messages to meet the unique needs of each segment, making your communication more relevant and effective.

4. Improved Conversion Rates #

With increased engagement, real-time communication, and targeted messaging, your chances of converting leads into customers improve significantly. WhatsApp’s personal and direct nature makes it easier to build relationships with potential customers, understand their needs, and guide them toward purchasing.

5. Automation #

WhatsApp supports automation through chatbots and automated workflows. You can automate initial responses, follow-ups, and even some sales processes, saving you time and ensuring that no lead goes unnoticed. Automation helps maintain a consistent and timely communication flow, improving the overall efficiency of your sales process.

How to Create A Sales Funnel on WhatsApp #

Running a sales funnel on WhatsApp can be very effective. Here’s a simple guide to help you understand how to do it.

1. Attract & capture leads #

Start by increasing awareness. Use WhatsApp broadcast messages to share promotions and updates about your products or services. Make sure your contacts have opted in to receive your messages.

Promote your product and brand on social media platforms like Facebook, Instagram, and LinkedIn. Share engaging content, such as blog posts, product updates, and customer testimonials, to attract a new audience. Use social media ads to target specific demographics and drive traffic to your WhatsApp Business account.

2. Distribute Leads Among Your Team #

Start by gathering essential information from your leads. Use WhatsApp flows to collect details about their company size, industry, budget, and specific needs. This information helps you understand their potential as customers.

You can set up a WhatsApp Chatbot to collect essential information from leads, such as their company size, industry, and specific pain points. This data can be used to qualify customers and use customer segmentation for effective lead distribution.

Once you have qualified your leads, distribute them to the appropriate sales teams or representatives. Assign leads based on factors like geographic location, industry specialization, or product expertise. This ensures that each lead is handled by the most suitable team member, increasing the chances of conversion.

3. Engage & Follow Up with Leads #

At this stage, potential customers are evaluating their options. Use your WhatsApp Business catalog to showcase your products or services. If you manage B2B sales, you can improve your chances of closing the deal by sharing product demos, customer testimonials, detailed product reviews, and compelling case studies.

Regular follow-ups are important at this stage. Address any lingering doubts and provide additional information that might tip the balance in your favor. You need to create a solid follow-up strategy that will allow you to engage in one-on-one conversations with prospects through WhatsApp. Answer their questions, provide detailed information about your products, and highlight the benefits. When possible, personalize your messages to make each prospect feel valued and understood.

Offer free trials or product samples to allow potential customers to experience your product firsthand. This can be a persuasive factor in their decision-making process.

4. Negotiate & Close the sale #

Now that your leads are well-informed and engaged, it’s time to move towards closing the deal. Use WhatsApp to send detailed proposals and quotes. Emphasize the unique benefits of your product or service, using case studies and testimonials to build trust.

Personalize your follow-ups to address any final questions or objections and offer limited-time incentives to encourage a quicker decision. Simplify the purchasing process with clear instructions and be available to assist with any issues.

Finally, send contracts or agreements directly through WhatsApp, and confirm the sale with all relevant details.

5. Offer Post-Sale Support #

After the purchase, focus on building loyalty. Provide excellent customer support via WhatsApp. Resolve issues quickly to build customer satisfaction. Reward loyal customers with exclusive offers, early access to new products, or special discounts.

Encourage customers to provide feedback and reviews. Positive reviews can be shared on your social media channels and website to attract new customers. Your sales team can share reviews directly with new leads, keeping the sales funnel moving smoothly and demonstrating your product’s value through real customer experiences.

Any negative feedback should be addressed quickly and professionally to maintain a positive relationship with your customers.

Many brands successfully run their sales on WhatsApp, providing many examples and inspiration for your own strategy.

How to Sell on WhatsApp Using Rasayel #

From automating lead capture and qualification to personalizing customer interactions and offering smooth integration with CRM platforms, Rasayel helps you effectively manage your sales funnel. Here’s how you can use Rasayel to sell on WhatsApp:

1. Lead Capture & Qualification #

Use Rasayel’s WhatsApp bot to engage and qualify leads. The bot uses conversational AI, interactive messages, and pre-designed WhatsApp flows to capture lead information and assess their potential.

2. Lead Distribution #

Once leads are qualified, they are automatically assigned to the most suitable sales or support agents based on specific criteria such as language, expertise, and use case. That way, each lead receives personalized attention from the right team member, improving the chances of conversion. Rasayel’s smart routing system ensures no lead is overlooked, and response times are minimized.

3. Lead Management #

With Rasayel’s integration with CRM platforms like HubSpot and Pipedrive, you can sync all interactions and updates, maintaining an up-to-date status of each lead and managing the sales pipeline efficiently.

You can also use sequences in Rasayel for lead nurturing. “Sequences” is a feature that allows you to send a series of WhatsApp templates. A sequence can be triggered by an event like signup or manually, by adding a Sequence directly from the composer.

4. Personalized Engagement #

Encourage your sales agents to personally engage with leads, and tailor presentations and product demonstrations to their specific needs and interests. This will increase the chances of conversion.

5. Closing the Deal #

Your agents can create comprehensive handover documents and provide specialized training sessions to ensure a smooth transition from sales to customer success. Use Rasayel to send detailed proposals, contracts, and onboarding materials directly through WhatsApp. Provide immediate support and address any last-minute questions or concerns to make sure the closing process is smooth and effective.

6. Analytics and Optimization #

Through its integrations with Pipedrive and HubSpot, Rasayel provides detailed analytics and reports to monitor performance and refine strategies. You can generate reports on every aspect of your sales process.

7. Maintaining Customer Relationships #

After the sale, use Rasayel to maintain strong customer relationships through regular WhatsApp updates, tips, and community engagement. Continue to use Rasayel for post-sale support over WhatsApp. Rasayel’s automated workflows can help streamline post-sale support by ensuring timely follow-ups and personalized messages.

Additionally, the chatbot can handle common customer inquiries, providing instant responses and freeing up your team to focus on more complex issues.

Conclusion #

Running a sales funnel on WhatsApp is a great way to generate more leads and convert them into paying customers. By defining your ideal customer, determining your sales funnel strategy, developing your offer & measuring your results, you can set up WhatsApp to become a highly effective sales tool. With the help of Rasayel, you can send bulk messages, automate your funnel, and track your results more efficiently.

Frequently Asked Questions #

About the author

Miodrag Magyar

Miodrag brings over 15 years of hands-on experience in content writing and marketing, with a talent for making even the trickiest topics clear and interesting. His passion lies in guiding businesses to effectively utilize WhatsApp to build stronger customer relationships and drive results. With an eye for detail and a heart for storytelling, he’s here to show how effective WhatsApp communication can boost sales and enhance customer engagement.

@Miodrag Magyar on LinkedIn