50+ Free WhatsApp Follow-Up Message Templates
Struggling to keep your leads engaged? Or maybe some ghost you just when you thought you were about to seal the deal? Sending the right follow-up messages on WhatsApp can move them forward, and turn those silent leads into paying customers.
This guide gives you more than 50 free WhatsApp follow-up message templates you can use at every stage of your sales process. Use them to re-engage cold leads, get replies, and close deals faster.
Let’s dive in.
Initial engagement follow-up templates
First impressions matter, especially when a lead takes the first step by filling out a form or responding to an ad. These follow-up messages help you reach out quickly, answer questions, and keep them interested.
Follow-up after form submission or ad response
These WhatsApp follow-up templates are for leads who came in through a lead magnet, ad, or website form. A quick, friendly message can turn interest into a conversation.
- “Hi [Name], thanks for your interest in [Your Product/Service]! Do you have any questions before getting started?”
- “Hey [Name], I saw you requested more info. Let me know if you want me to walk you through it.”
- “Hi [Name], just making sure you got the details you requested. Ready to take the next step?”
Follow-up after initial WhatsApp opt-in or greeting
When someone opts in to receive messages on WhatsApp, it’s a sign they’re interested. But it’s up to you to keep the conversation going.
- “Hi [Name], great to connect with you here! What’s the biggest challenge you’re trying to solve?”
- “Welcome, [Name]! Let me know how I can help you today.”
- “Thanks for connecting! Do you have any questions about [Your Product/Service]?”
Follow-up after sharing the initial value proposition
You’ve shared your product’s value. But leads don’t always take the next step right away. These personalized WhatsApp follow-up messages keep your offer top of mind.
- “Hi [Name], just wanted to make sure the information I sent made sense. Ready to explore how this can work for you?”
- “Quick follow-up—did you see how [Feature/Benefit] could solve your problem?”
- “Hey [Name], want me to show you how other businesses like yours are using this?”
Follow-up templates for lead qualification
Qualifying leads is the first step to finding the right customers. But even after they’re qualified, some leads need a little push. These follow-up messages on WhatsApp keep them engaged and moving forward.
Follow-up after qualification (bot or human)
Once a lead has been qualified, don’t leave them hanging. Use these messages to confirm their interest or share the next steps.
- “Hi [Name], based on what you shared, I have a few options that could work for you. Want to take a look?”
- “Thanks for the info, [Name]! Would you like to jump on a quick call to see if we’re a good fit?”
- “Got it, [Name]. Want me to send you a quick walkthrough of how this works?”
Follow-up when leads go silent mid-conversation
Not every lead will reply right away. But a gentle reminder can bring them back without being too pushy. Here are a few WhatsApp re-engagement messages you can use:
- “Hey [Name], did I lose you? Let me know if you’re still interested.”
- “Hi [Name], just checking in. Would you like me to answer any questions you might have?”
- “Noticed you haven’t replied. Can I help you with anything?”
Follow-up after sharing resources (case study, demo video, etc.)
If you’ve sent a lead a case study, demo video, or any other resource, make sure they actually saw it. These WhatsApp templates for sales leads make it easy to continue the conversation.
- “Hi [Name], did you get a chance to check the [case study/demo video]? Any thoughts?”
- “Hey, just making sure you got the video. Would you like me to walk you through it?”
- “Hope the resource was helpful, [Name]. Want to know how it can work for you?”
Reminder to book or confirm a demo call
If a lead hasn’t booked a call yet, or if they missed their scheduled time, these B2B WhatsApp sales templates can get them back on track.
- “Hi [Name], just a quick reminder to schedule your demo. What time works for you?”
- “Hey, I noticed you missed your demo. Want to reschedule?”
- “Still interested in seeing how [Your Product/Service] works? Let me know.”
Follow-up after demo, pre-decision
The demo went well, but the lead hasn’t decided yet. Use these WhatsApp follow-ups after the demo
to answer questions and guide them to the next step.
- “Hi [Name], thanks for the call! Let me know if you have any questions.”
- “Just checking in—did the demo make sense? Want to know the next steps?”
- “Hope you enjoyed the demo, [Name]. Ready to move forward?”
Templates for deal closing and activation
Deals don’t always close right away. Sometimes, a well-timed follow-up is what makes the difference. These messages help you keep the momentum.
Proposal or pricing discussion
You’ve sent a proposal or shared pricing. Make sure they’ve seen it and answer any questions. Here are some WhatsApp sales message examples you can send:
- “Hi [Name], did you receive the proposal? Any questions?”
- “Hey, [Name], is the pricing clear? Let me know if we should adjust anything.”
- “Want me to walk you through the proposal details?”
Stalled or slow-moving deals
Some deals take longer to close. Use these follow-ups to create urgency or highlight value.
- “Hi [Name], we’re offering a special discount until [date]. Would you like to grab it?”
- “Just a heads-up, our pricing may change soon. Want to secure the current rate?”
- “Hey, [Name], have your priorities changed? Let me know if you’re still interested.”
Follow-up when handling objections
Not every lead will say yes right away. These messages help you address concerns without being pushy.
- “I understand the budget concern, [Name]. Want me to show you how we can start small?”
- “Got it. Would you like me to share how others handled similar concerns?”
- “Would you be open to exploring a flexible payment plan?”
Post-sale onboarding and support templates
Once a customer says yes, your work doesn’t end. The right follow-up messages help you onboard them smoothly and keep them engaged.
Confirm onboarding readiness
Make sure they’re ready for the next steps, so they don’t feel lost.
- “Hi [Name], we’re excited to get you started! Ready for the first steps?”
- “Hey [Name], just checking if you’re all set for onboarding.”
- “Let me know when you’re ready, and we’ll get things rolling.”
Product adoption nudges
Getting new customers to actually use your product is key. These messages show them how.
- “Hi [Name], here’s a quick tip to make the most of [Your Product/Service].”
- “Did you know you can do [Feature]? Want me to show you how?”
- “Here’s a quick guide to help you get started faster.”
Upsell or feature expansion
Happy customers are more likely to buy more. Use these WhatsApp templates for sales leads to suggest upgrades or add-ons.
- “Hey [Name], I noticed you’re using [Feature]. Want to unlock more with [Upgrade]?”
- “Looking to get even more value? Let’s talk about [Plan Upgrade].”
- “Looking to get even more value? Let’s talk about [Plan Upgrade].”
Asking for a referral or testimonial
If a customer is happy, ask them to spread the word.
- “Hi [Name], glad you’re loving [Your Product/Service]. Would you mind sharing a review?”
- “Would you be open to recommending us to others?”
- “Happy with our service? A quick review would mean a lot.”
Templates for re-engaging dormant or lost leads
Not every lead will buy right away, and some will go silent. But with the right WhatsApp lead nurturing messages, you can bring them back.
Follow-up after a long silence
Light-touch check-ins to see if priorities have shifted.
- “Hi [Name], just checking in. Still interested in [Your Product/Service]?”
- “It’s been a while, [Name]. Anything I can help with?”
- “Hi [Name], would you still like to explore [Your Product/Service]?”
New feature launches or offers
Product updates or special deals are great reasons to reconnect.
- “Hey [Name], we just launched [New Feature]. Want to check it out?”
- “We have a new offer running. Interested?”
- “Hi [Name], something new just dropped! Want to see?”
Conclusion
There you have it—over 50 personalized WhatsApp follow-up message templates. They save you time, keep your messages clear, and make sure you never miss a chance to connect.
Pick the templates that fit your style, tweak them to match your brand, and never let a lead slip away again.
Miodrag is a seasoned WhatsApp marketing expert with over 15 years of experience in B2B sales and communication. Specializing in the use of WhatsApp Business API, he helps businesses use WhatsApp’s marketing features to grow their sales and improve customer engagement. As one of the early adopters of WhatsApp Business, Miodrag has a deep understanding of its tools and strategies, making him a trusted authority in the field. His insights have helped many businesses with their communication strategies to achieve measurable results.
