Introducing WhatsApp Coexistence and Its Effect on B2B Sales Teams
Switching from the WhatsApp Business App to the API means giving up the number you’ve built relationships with and losing the conversation history that holds your customer insights. It’s the biggest barrier for anyone who wants to use automation and integrations through the WhatsApp Cloud API.
However, this will change. WhatsApp has just announced a major breakthrough that removes this pain point: WhatsApp Coexistence, which is now in beta. Soon, you will be able to connect your WhatsApp Business App to the Cloud API while keeping:
- Your existing phone number
- All contacts and past conversations
- Features like catalogs, status updates, and groups
- Full control over conversations, management, and cost
You’ll get the best of both worlds: the familiarity of your existing setup with the power of advanced sales tools. This change will make API onboarding for WhatsApp Business App users easier and will unlock automation, integrations, and analytics for many companies using WhatsApp.
Impact of WhatsApp Coexistence on B2B sales teams
If you’re in B2B sales, here’s why this update matters to you:
Smooth transition
Sales agents will be able to keep the same phone numbers they’ve been using with the WhatsApp Business App, but the app can be connected to the WhatsApp Cloud API. They can focus on engaging with prospects and closing deals without having to learn a new system.
Meanwhile, managers can enjoy WhatsApp Business API integration with CRM, greater visibility into conversations, and advanced automation.
Faster onboarding, faster results
The new onboarding process will make WhatsApp Business API adoption easier and quicker than before. You won’t have to go through complex migrations or lengthy training sessions.
This means you’ll be able to start seeing results quickly, whether that’s through improved lead management, better customer insights, or more efficient sales operations.
More control over costs and conversations
Managers will have more control in managing conversations, costs, and integrations. You’ll be able to decide which features to enable, how to route messages, and how to allocate resources without being locked into rigid systems.
Coexistence will make it easier for businesses to adopt the API without complicated steps. It will remove technical hurdles, so companies of all sizes can start using advanced features quickly.
More features without losing what works
One of the best parts of this update is that businesses won’t lose any of the core features that make the WhatsApp Business App so effective. In addition to keeping your WhatsApp number and chat history, you’ll still be able to use:
- Catalogs to showcase your products and services.
- Status updates to keep your audience engaged.
- Groups to engage with multiple stakeholders or decision-makers.
But now, on top of these familiar tools, you’ll be able to take advantage of features like:
- Automated lead qualification to identify high-potential prospects faster.
- CRM data sync and advanced analytics to track performance and make data-driven decisions.
- Chatbots, sales sequences, and campaigns to scale communications and sales processes.
Where Rasayel stands on this
We’ve built Rasayel as a WhatsApp sales platform designed for B2B software companies. With features like a WhatsApp team inbox, CRM integrations, automation tools, message templates, and detailed reporting, we help customers use the WhatsApp Business API to the fullest.
At the same time, we recognize that not every team wants to change how they use WhatsApp. Some prefer to keep using the app they are already familiar with, while others are ready for a complete platform upgrade.
That’s why once WhatsApp coexistence is released to the public, our platform will support both ways of working:
Coexistence mode
If you prefer to stick with the WhatsApp Business App, nothing will change in your daily operations and you can continue messaging as usual. The key benefit is that you get advanced features without disrupting existing workflows.
Conversations sync in the background, giving managers better visibility into sales activities. CRM data updates automatically, and AI-powered follow-ups help engage prospects consistently. This mode allows your team to work the way they prefer while quietly adding powerful sales tools in the background.
Full platform mode
With this mode, you can use a shared inbox where you can collaborate in real-time, track conversations, and manage leads more efficiently. You get advanced analytics to measure performance, identify bottlenecks, and optimize sales processes. Plus, with built-in sales tools like automated sequences, lead assignment, and team performance tracking, your team can handle more deals with greater efficiency.
The difference? Choice. You don’t have to pick one immediately. Your team can start small and scale when ready.
Want to be among the first to enable this for your team?
Miodrag brings over 15 years of hands-on experience in content writing and marketing, with a talent for making even the trickiest topics clear and interesting. His passion lies in guiding businesses to effectively utilize WhatsApp to build stronger customer relationships and drive results. With an eye for detail and a heart for storytelling, he’s here to show how effective WhatsApp communication can boost sales and enhance customer engagement.
