How to Create a WhatsApp Chatbot Without Coding in 2025

Struggling to catch up with your leads on WhatsApp? Or having challenges determining which leads are worth pursuing in the first place? This is your sign to create a WhatsApp chatbot for your business to automate whatsapp messages, qualify leads instantly, and manage customer interactions 24/7.

This guide will dive into why businesses need a WhatsApp bot, how to create your first AI chatbot on WhatsApp without coding as well as the different ways to use it to grow your business.

What is a WhatsApp chatbot? #

You might have seen bots on many websites you visited. They appear at the corner of the page with a message like “Hi there, how can I help you?”. Once you click on it, it provides a list of questions or lets you type your own.

A WhatsApp chatbot operates on a similar principle but within the WhatsApp messsaging platform and could be well integrated with AI to automate complex workflows and help support your customers better.

With more businesses than ever now utilizing WhatsApp Business API features, an AI WhatsApp chatbot has become the key to seamless communication.

These bots use machine learning to understand customer intent, resolve repetitive tasks automatically, and even predict user needs based on previous conversations.

This can give back your team time to focus on valuable tasks, help you manage them better and eventually, drive more revenue through WhatsApp.

Why businesses should use a chatbot on WhatsApp #

Here are some ways using a chatbot can benefit and support your sales efforts on WhatsApp:

Improve sales cycle efficiency #

Customer interactions like order confirmations, payment reminders, and product announcements involve repetitive, standardized steps, which is why they are perfect for automation.

Using a WhatsApp bot to automate such tasks can help your team saves time for complex, human interactions.

Example:

You can automate lead qualification by programming your chatbot to:

1. Ask prospects questions to determine if they match your Ideal Customer Profile (ICP).

2. Share tailored recommendations based on their needs.

3. Transfer highly qualified leads to sales reps immediately.

After the lead answers a few questions, the bot could give them a list of products and services or ask a rep to talk to the customer.

Offer personalized customer experiences #

You can use AI to customize your WhatsApp chatbot based on your customer segments and preferences and allow it to adapt to conversations in real time.

Example:

• A prospect asks: “Can you recommend a tool to manage my sales pipeline?”

• The AI-powered bot replies with a carousel of relevant product features, pricing, and CTAs like “Start a free trial” or “Book a demo." — all without needing human agent assistance.

This level of personalization increases conversions while reducing manual effort.

Pro Tip: You can also use WhatsApp interactive messagesfor better engagement.

Provide 24/7 instant support #

While basic auto-replies such as: “We’ll respond shortly” work temporarily, 90% of customers expect replies within 10 minutes (HubSpot), regardless of when they message you on WhatsApp.

With a WhatsApp chatbot, it doesn’t matter what time, on which day, or at which time zone your customers message you, your chatbot is available 24/7 to respond to their queries.

Increase customer satisfaction #

31% of customers cite “repeating information” as their top frustration. With a WhatsApp bot, you are able to collect and store all contact information and WhatsApp chat history so that both sales reps and customers have context.

This reduces friction and frees up your team’s time to focus on more important things, such as resolving complex issues and customer queries.

How to create a chatbot for WhatsApp #

To build a WhatsApp chatbot that matches your specific use cases and business needs, there are a few things you need to take into consideration:

1. Meet the pre-requisites #

Whether you choose to create a WhatsApp chatbot from scratch or use a no code chatbot builder, you must have:

• A Facebook Business account
• A phone number that meets Meta’s criteria
• Access to the WhatsApp Business API

However, this approach means that you need to have coding skills or rely on developers.

The alternative is to use a solution built on top of the WhatsApp Business API that allows you to create a WhatsApp chatbot without coding and using a simple drag-and-drop interface.

2. Choose a WhatsApp platform #

Choose a WhatsApp communication platform that allows you to create and customize your own chatbot on WhatsApp.

You can try Rasayel - a customer communication platform designed to help businesses manage messaging and drive sales through WhatsApp.

Why use Rasayel to build your WA chatbot? Well, Rasayel’s chatbot has a user-friendly interface. You can drag-and-drop to build the most complex workflows quickly. It also offers pre-built templates tto help you create your own custom bot flow in seconds.

3. Connect your WhatsApp business account #

Historically, businesses looking to access the WhatsApp Business API needed to subscribe through Business Solution Providers (BSPs). This process often involved intermediary steps and additional coordination and costs with these providers. However, this is no longer the case.

As a Meta Business Partner, Rasayel allows you to connect your WhatsApp Business account and activate your phone number easily and in minutes.

4. Design your chatbot flow with Rasayel #

Now that you’re all set up, you need to start designing and building the chatbot’s flow—from the 1st WhatsApp message and all the way to conversation resolution. Think of it as an interactive drag-and-drop flowchart for WhatsApp bot building.

Start by defining triggers, like a customer asking about pricing. For example, you can program the chatbot to be activated when it detects keywords like “pricing” or “plans.”

Once you define the trigger, you can then add a mix of simple and interactive WA messages. For example, if the trigger is a customer asking about pricing, you can create an interactive message that asks for their team size and suggests the most suitable plan.

Finally, ensure the bot can either guide the customer to complete their purchase or hand off the conversation to a sales rep if needed at the end.

5. Test and optimize your WhatsApp chatbot #

After creating and launching your WhatsApp chatbot, the next step is to test and refine it. This is crucial because sometimes, even if you create a spectacular bot flow, it may not perform as you intended it to in practice.

And since you don’t want to frustrate your customers, you need to test the chatbot internally before using it to interact with your customers. Ask your team for help on this and collect feedback on potential hiccups and areas of improvement.

How can AI enhance your WhatsApp chatbot? #

AI can turn your WhatsApp bot into a sales powerhouse, capable of handling complex tasks, predicting customer needs, and driving revenue to your business.

Here are some ways AI can elevate the role of your chatbot:

Build an internal knowledge base #

Think of your WhatsApp AI chatbot as a 24/7 expert sales rep that is trained on:

• Product details: Specifications, pricing tiers, and use cases.

• Sales playbooks: Proven scripts for objections, upsells, and closing tactics.

• Past conversations: Historical data to refine responses over time.

Here’s an example:

If a customer asks, “Can I integrate WhatsApp with Hubspot?” the ai-driven bot instantly pulls FAQs, case studies and setup guides, without the need to involve your sales team.

This is extremely impactful as it reduces average response time by 60% and ensures consistency across all customer interactions.

Analyze customer intent with AI #

Customers rarely spell out exactly what they want, but AI doesn’t need them to. AI chatbots learn and improve over time, they analyze messages to pick up on what users are really asking. It identifies:

• Pricing inquiries: “How much does Plan X cost?” → Shares pricing tiers.

• Demo requests: “Can I test this feature?” → Triggers a calendar link.

• Support issues: “My order hasn’t arrived” → Routes to the customer service team.

This helps resolves 80% of routine queries without human help.

Automate information capture and CRM logging #

With AI, you can set up your chatbot to automatically capture key information about your prospect, like business size, location, and current tech stack, as well as update your company’s CRM. Eliminating manual information collection can help you work more efficiently and focus on closing deals.

Final thoughts #

If your business is growing and WhatsApp is your primary sales channel, a WhatsApp chatbot is an extremely important tool to run an efficient and strong sales team. It can help you automate whatsapp messages and repetitive inquiries and give back your team time to handle more complex situations. These can include sending product updates, collecting customer information, and qualifying leads.

Frequently Asked Questions #

About the author

Hania Elmessiry

Hania is a content writer with four years of experience, driven by deep passion for writing and reading. She helps B2B companies market their products and boost their sales using one of the most powerful tools of mankind: words. Writing has always been her way of connecting with people, sharing her ideas, and leaving an impact.

@Hania Elmessiry on LinkedIn