WhatsApp Bulk Messages: How to Send 1000+ Messages at Once [2024 Guide]

In an era where instant messaging has become a cornerstone of digital communication, learning how to send WhatsApp bulk messages is more relevant than ever for businesses seeking to amplify their outreach and engagement strategies. To do that in compliance with WhatsApp policies, companies are utilizing an authorised bulk WhatsApp sender to reach more customers, faster.

Customer communication platforms such as Rasayel enable businesses to take full advantage of the wide range of possibilities that come with WhatsApp Business API - a software interface that allows you to send bulk messages, monitor the number of conversations and closing times, collaborate better with your team, and much more.

In this article, we will discuss how to send bulk WhatsApp messages and why you should integrate this feature into your marketing strategy.

What Are Bulk WhatsApp Messages? #

Bulk messaging is the practice of sending a large volume of messages to multiple recipients simultaneously. It’s an excellent way for companies to quickly interact with their customers, without having to type each message manually. They usually do it to:

• Inform customers about upcoming events
• Introduce a new product
• Notify customers of store closures or store openings
• Share discount offers and coupons with new and existing customers
• Send personalized alerts on products that are back in stock
• Strengthen brand recognition, etc.

Bulk messages save you time and resources. WhatsApp allows you to create a pre-established contact list that you can use to send bulk messages. Thousands of companies are using this feature to promote their products and services, in no time at all.

How to Send Bulk Messages on WhatsApp for Free #

You can send free bulk messages by using the WhatsApp Business app. However, the app has significant limitations compared to the WhatsApp Business API. If you have a WhatsApp Business account and want to send bulk messages on the WhatsApp Business app for free, first you’d need to create a Broadcast list. Here’s a step-by-step guide:

1. Open your WhatsApp Business app
2. Go to “Chat”, click on “Menu”, and “New List”
3. Type out or search for the contact names of the recipients
4. Select the contact names by pressing on “+” button
5. Press “OK”
6. Press “Create”

Limitations of Sending Bulk Messages on WhatsApp Business App #

WhatsApp equips you with the ability to reach a large number of people in the shortest amount of time. However, as we mentioned before, this feature does have a few significant drawbacks:

• All the contacts in your Broadcast list must have your number saved on their phones.
• You can only send a message to 256 customers at once.
• You can’t integrate WhatsApp Business app features with your CRM.
• You can’t easily manage and get back to your broadcast message responses.
• WhatsApp has a strict “no promotion” policy which means you are limited to non-promotional message content. Not complying with this policy can get your account suspended or, worse, kicked out of the messaging platform for good.

How to Send WhatsApp Bulk Messages: Step-by-Step #

If you want to send WhatsApp bulk messages beyond the WhatsApp mobile app’s limitations, you need to use the WhatsApp Business API and a shared team inbox for WhatsApp like Rasayel.

This eliminates the risk of being banned by WhatsApp because building an audience with WhatsApp Business requires each user to opt-in to join your WhatsApp community anyway. By opting in, users technically give their consent to receive your messages.

Guide to sending bulk messages with Rasayel #

Businesses can send bulk messages to customers only by using simple message templates or interactive message templates. They need to be created in advance as they must be approved by WhatsApp before they are sent.

Using a Whatsapp team inbox like Rasayel to broadcast WhatsApp messages is pretty straightforward:

1. Go to your Rasayel dashboard and click on Campaigns.
2. Select Create a campaign.
3. In the new window, give your campaign a name and choose your preferred channel.
4. Decide whether to prevent bot replies, then click Continue.
5. On the next screen, refine your audience by applying the necessary filters.
6. Choose the WhatsApp template you want to use.
7. Personalize your message by entering body placeholders or data attributes, and add fallback text.
8. Preview your campaign. If everything looks good, click Publish.

Here’s an interactive demo that showcases our campaign builder in action:

5 Tips To Send WhatsApp Bulk Messages in 2024 #

1. Develop a strategy #

Before you blast out messages, take a moment to understand who your audience is. Tailoring your content to fit their preferences and needs can significantly increase engagement rates.

A well-developed strategy underlines the effectiveness of your promotional activities over WhatsApp. Here are a few important tips to help you make killer sales:

• Define the Goals you can pursue and the KPIs that will help you understand whether you have met these goals.
• Know Your Target Audience. Create customer profiles to determine the most effective approach and key messages. WhatsApp has impressive open rates compared to other channels, but sending irrelevant or poorly designed content may decrease customer engagement, resulting in higher bounce rates.
• Create a Brand Persona. Define the tone of your brand and underline your brand’s values. Try to develop a personal and conversational tone in your communications. People prefer to talk to humans rather than to an impersonal business.
• Ensure Great Customer Service. In most cases, customers will reach out to you via WhatsApp in search of some type of support. How you handle these queries will determine the level of their satisfaction and it will influence retention rates.

2. Craft clear & concise messages #

Your audience appreciates straightforward messages. Keep your content clear, concise, and to the point to ensure your message is effectively communicated.

Sending too much promotional content can cause people to avoid opening your messages. This is why you must balance sending promotional messages and building meaningful relationships with your customers.

Make sure you send interesting and helpful messages about the products they buy from you. For example, if you sell vacuum cleaners, you can send them messages with helpful tips and tricks on the model they’ve purchased, or offer a discount for their next purchase.

3. Use segmentation and personalize your messages #

Not all your contacts are interested in the same content. Use WhatsApp customer segmentation** based on demographics, past behavior, or preferences to send more targeted and relevant messages.

Addressing recipients by name can make a big difference in response rates.

4. Respect the feedback #

WhatsApp is a direct communication channel, so you need to use it to talk to your customers about the issues they might have with your products or services. Take their criticism (and praises) seriously.

This includes the people who request that you no longer send them messages. If you receive such requests, remove them from any broadcast lists to avoid being reported, or worse, banned, for spamming.

5. Monitor & analyze performance #

After sending out messages, keep an eye on key metrics like delivery rates, read rates, and response rates. Analyzing these can provide insights into what’s working and what’s not, allowing you to improve future campaigns.

Conclusion #

The ability to send WhatsApp bulk messages offers a unique opportunity to enhance customer interaction, promote products and services, and build a loyal customer base by delivering content that is both relevant and engaging. Bulk WhatsApp message sender tools can help do that in compliance with WhatsApp’s policies and can save time and effort by automating the entire process. However,to important to focus on crafting messages that resonate with your audience, respect their feedback, and continuously analyze your campaign’s performance to refine and optimize your messaging strategy.

Frequently Asked Questions #

About the author

Esraa Osama

Esraa has four years of experience in digital marketing. She loves to tell stories about people and products, and making customer experiences better through her stories.

@Esraa Osama on LinkedIn