How to Get New WhatsApp Blue Tick (Formerly Green Tick Verification)

Hania Elmessiry
Last updated November 14, 2024

How to get New WhatsApp Blue Tick (formerly Green Tick Verification)

Do you know how much easier it would be to boost your sales on WhatsApp if customers trusted your business? The WhatsApp blue tick verification - formerly green tick - is the key to that. It shows credibility, allows for relationship building and eventually leads to better engagement and sales.

But how exactly can you get the WhatsApp blue tick? And is every business eligible for verification? We’ll explore all questions related to verification on WhatsApp in this guide.

What is the WhatsApp blue tick? (formerly green tick)

The WhatsApp blue tick is a badge that indicates Meta has verified your business. It pops up next to your business’ name, showing credibility and making you more trustworthy to customers.

Up until a few months ago, the WhatsApp verified badge was green in color. However, in their latest Conversations Event, Meta announced verification badge will become blue. While the change is still rolling out for countries around the world, it’s already live in places like India, Colombia, Brazil, and Indonesia.

WhatsApp green tick vs blue tick verification

Many businesses on WhatsApp are curious why Meta is shifting from green to blue verification ticks. The truth is: this change is nothing short of a strategic move.

While both WhatsApp checkmarks serve the same purpose, which is showing credibility and proving legitimacy of a business, the blue tick represents an upgrade for several reasons:

Availability: The green tick verification was previously available for businesses on the WhatsApp Business API only. However, the blue tick will soon be available for businesses both on the WhatsApp Business App (free version) and the WhatsApp Business API.
Brand Consistency: All Meta platforms have blue verification ticks. Now that WhatsApp is among them, a blue checkmark next to your WhatsApp Display name will make it more recognizable to users on Instagram, Facebook, etc.

How will this affect businesses with an active green tick?

If your business has the green tick verification, you don’t have to manually make any changes in your verification process. It will change automatically to blue when the update reaches your country.

Regarding this, Meta states: “If you have a verified badge today, you keep your verified status. No action is required from you.”

However, if this is not the case, let’s explore how to get the new WhatsApp blue tick badge on WhatsApp.

Who is eligible for blue tick verification on WhatsApp?

Who can apply for the WhatsApp Blue Tick?

There are a few eligibility criteria that a business needs to meet in order to get a blue verified badge on WhatsApp:

Must be at least 18 years old.
Need to be active on WhatsApp Business.
Must have a WhatsApp business profile with a profile picture and a display name.
Have no active WhatsApp Premium subscription.
Make sure their business industry is not among the list of businesses not eligible for verification on WhatsApp.
Your business should operate in a supported country (India, Brazil, Indonesia or Colombia).

How to get WhatsApp blue tick for WhatsApp Business app

Want to get blue tick verified on WhatsApp? Let’s break the application process for smaller companies on the free WhatsApp Business App first:

Check the eligibility requirements
Add all important details to your business profile (name, logo, address, email)
On the WhatsApp Business App, go to Settings or Business Tools
Tap Meta Verified (If you don’t see this option, it might be not yet available in your country and you’ll have to wait till it is)
Choose a subscription plan
Pick preferred payment method (Payment is refunded if verification is rejected)
Complete the purchase
Wait for the verification to get approved (WhatsApp will lock your profile for 20 days after you apply for a verification, so you won’t be able to make any changes to your business account)

How to apply for WhatsApp blue tick on WhatsApp Business API

If you’re a larger business using the WhatsApp Business API, you’ll find that the WhatsApp blue badge is still not yet launched.

However, we’ve broken down the standard verification processs for green tick on the API. If your application gets accepted, your green badge will automatically turn into a blue badge once the update reaches your country.

That said, the process for WhatsApp Business API users is a bit more complex and requires some preparation beforehand. Here’s what to do:

Finish your WhatsApp Business API setup.
Verify your business on Meta:
- Log in to your WhatsApp Business account
- Go to Business Manager’s Security Centre
- Click on Start Verification
- Submit business official details (name, website, phone number, email)
- Provide supporting documents to verify details submitted
- Confirm your connection via preferred method (email, WhatsApp, SMS)
- Click Done and wait for verification to get approved (around 2 weeks)
Review your display name and make sure it’s correct and aligned with WhatsApp display name guidelines.
Activate two-step verification for your phone number
Start publishing organic content to build an online media presence and increase authority.

Once you’re done with these steps, you can apply for a WhatsApp verification tick by doing the following:

In your Meta Business Manager, go to Business Settings
Click on WhatsApp Accounts, then WhatsApp Manager
Under Account, click on on Phone Number
Click on Settings

Go to Profile and add the requested details
Tap on Submit Request

Fill out the form with the required information and click Submit
Wait for your application to be reviewed.

What to do if your WhatsApp tick application is rejected

Aplying for verification badge doesnt guarantee your business one. In fact, it is very likely that Meta might rejected your application after a few days of reviewing your request, but don’t worry. Meta gives you another chance to get your business verified on WhatsApp.

Here’s what to do if your application for a WhatsApp tick is rejected:

Review Meta’s feedback: Checking the feedback you received will help you identify areas where you can improve. You’ll know whether you have problems with the required standards, submitted official documents, or something else.
Align with WhatsApp policies: WhatsApp will reject your verification if you don’t meet any of their policies, especially in areas such as data privacy, user interaction and content standards.
Check business profile information: To get verified, all your contact information has to be 100% accurate. If your application gets rejected, it is likely you might have missed the mark here.
Improve message quality: Sending spammy content or unclear messages increases chances of your verification getting a rejection. Make sure you only send relevant content after getting opt-ins from your customers if you want to get verified.
Wait before re-applying: WhatsApp typically requires a waiting period before you can re-apply for verification. Use this time to improve and comply with the guidelines.
Contact WhatsApp support: If you’re unsure why your business verification tick got rejected, reach out to WhatsApp support, and they’ll tell you what you need to fix.

Conclusion

To sum up, the benefits of the WhatsApp verification tick are manifold. It allows you to gain customers’ trust, look more professional to leads and inevitably build relationships and close more deals on WhatsApp.

Now that the new blue tick badge will slowly be applied across all Meta platforms, it will also help your WhatsApp Business account align with your other social media channels for overall brand consistency.

Whether you’re using the WhatsApp Business App or the API, applying for it is necessary and straightforward. Get on it now and see how it changes the way you communicate with customers on WhatsApp.

After the verification step is behind you, you can learn more about building relationships with customers and lead nurturing on WhatsApp!

Frequently Asked Questions

Meta gives you the chance to transition to a Meta Verified subscription. It’ll give you a specific window of time during which you’ll have to decide whether you want to make your transition. If you agree, Meta will automatically transfer your WhatsApp custom address link and web page over to your Meta Verified subscription. Then, you can apply for a WhatsApp tick.

Unfortunately, this option is currently unavailable. If you need to change your verified account, you’ll have to cancel the subscription and apply for a new one on the other account. This also applies if you need to verify a second WhatsApp Business account. You can’t have two accounts on the same subscription plan, so you’ll have to purchase another plan for your second account.

Yes, you can. The WhatsApp verification badge isn’t a requirement for API access. Rather, it’s an indication that your business can be trusted because it’s been verified by Meta.

Yes, you can, but your business accounts on Facebook and Instagram need to have full control of admin permissions. You’ll follow the same steps we mentioned above, but Meta might prompt you to log in to your business’ Facebook or Instagram during the subscription process.

No, you can’t. You should make all the changes you need before subscribing, including changing the profile picture or name and adding an Instagram or Facebook page. If you make any of these changes before you get the verification approval, you’ll need to start all over again.

Learn more

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About the author

Hania Elmessiry

Hania is a content writer with four years of experience, driven by deep passion for writing and reading. She helps B2B companies market their products and boost their sales using one of the most powerful tools of mankind: words. Writing has always been her way of connecting with people, sharing her ideas, and leaving an impact.

@Hania Elmessiry on LinkedIn