Factorial integrated WhatsApp with HubSpot through Rasayel. This integration transformed their sales approach, providing real-time insights and collaboration capabilities. With nearly 100 sales agents leveraging Rasayel, Factorial achieved remarkable outcomes:

• Better Lead Qualification
• Reactivation Campaigns
• Centralized Support
• Enhanced Visibility
• Automated Engagement
• Improved Collaboration
• Personalized Communication
• Faster Responses

About Factorial #

Hailing from Spain, Factorial is a trailblazing SaaS company that’s making waves in nine global markets, including the UK, USA, and Brazil. They’re redefining HR with intuitive solutions that streamline and centralize administrative chores, making HR tasks a breeze.

Initially, the sales team at Factorial used the WhatsApp Business app on their personal phones to engage with potential and existing clients. However, this method made it difficult to precisely evaluate the effectiveness of their sales strategies. Recognizing the need for improvement and optimization, Factorial decided to take a crucial step forward: they connected WhatsApp to HubSpot using Rasayel. Dive into their success story:

The Challenge #

In a country where WhatsApp reigns supreme, with over 90% of the population using it, Factorial initially turned to the WhatsApp Business App for customer and prospect interactions. However, they faced challenges due to agents using their personal WhatsApp numbers, making it difficult to track interactions efficiently at scale. They then transitioned to WhatHub and, subsequently, HubSpot. However, with HubSpot, they had almost no visibility into customer and prospect interactions over WhatsApp, which posed further hurdles.

The Solution #

Recognizing WhatsApp’s significance in customer engagement, the company integrated the most popular messaging app with HubSpot via Rasayel. This strategic move revolutionized their sales approach, providing real-time insights and collaboration capabilities.

Factorial adopted Rasayel’s WhatsApp integration for HubSpot across three pivotal scenarios:

Lead qualification #

Before

Factorial had a vague understanding of their leads’ activity levels. They relied heavily on generic metrics, which provided a broad but somewhat superficial view of their clientele’s engagement.

After

With Rasayel’s WhatsApp integration for HubSpot, Factorial’s sales and account teams engaged leads with personalized finesse, leading to better lead understanding and more efficient follow-ups.

Reactivation Campaigns #

Before

Factorial had a limited ability to understand customer engagement data, hindering their capacity to segment leads effectively.

After

The integration enabled Factorial to delve deeper into customer engagement data, segmenting leads based on various criteria. This led to large-scale reactivation campaigns that successfully revived dormant accounts. They now had the tools to identify inactive leads, pinpoint the potential reasons for their inactivity, and tailor their outreach accordingly.

The results were remarkable, with a substantial increase in reactivated accounts.

Centralized Support #

Before

Factorial’s customer support processes were fragmented, with manual activity logging creating inefficiencies and bottlenecks.

After

By centralizing conversations within the Rasayel platform, Factorial streamlined its customer journey, eliminating manual activity logging and improving efficiency. This centralized support approach enhanced communication, reduced response times, and provided a more seamless customer experience.

Today, nearly 100 sales agents use Rasayel to streamline customer relationship management, leading to immediate and remarkable outcomes.

The Impact #

The impact of Rasayel’s WhatsApp integration for HubSpot was transformative.

Enhanced Visibility Into Tracking Customer Interactions #

Factorial used Rasayel’s Engagement Logging to gain deeper insights into agent performance, customer interactions, and communication trends. It allowed them to create custom reports with detailed metrics on individual agent activities, template usage, and type of messages sent ensuring efficient and data-driven sales strategies.

Automated Engagement with Powerful HubSpot Workflows #

Leveraging powerful HubSpot workflows, Factorial automated engagement processes. A prompt response workflow, triggered when a lead requested a demo, allowed immediate interaction, boosting engagement.

Improved Sales Collaboration Among Teammates #

Private notes and mentions in Rasayel played a crucial role in aligning teams and facilitating faster communication. It became a vital tool for sharing feedback and maintaining coherence across interactions.

Personalized Communication #

By harnessing data attributes, Factorial tailored their engagement even further. Understanding lead interests allowed for hyper-personalized interactions that resonated with potential customers.

Faster Responses #

Customers appreciated the quicker response times, translating to a heightened customer experience. This improvement solidifies Factorial’s reputation as a responsive and attentive brand.

Frequently Asked Questions #

About the author

Mohamed Elbadwihi

Mohamed has a background in digital enterprise strategy and software engineering. When he’s not staring at his computer screen, he can be found staring at the night sky somewhere in Alberta, Canada. He enjoys reading, and writing about the things he reads.

@Mohamed Elbadwihi on LinkedIn