What Is Sales Acceleration + Best Tools & Strategies to Make It Happen

How can we grow 2x faster? 5x faster? 10x faster? These are the kinds of questions all growth-minded sales leaders are trying to answer.

Ramping up or accelerating sales is the goal for every B2B sales manager. Usually, it takes more than 2 months to complete a sales cycle. Some research even says it takes up to 4 months, which is sluggish & will drag down your business growth.

Without the right approach, converting leads can take ages.

Tools that are built for the purpose of sales acceleration essentially grease the wheels of your sales engine. They can help shorten your sales cycle by up to 50%, increase your conversion rate & allow you to scale and grow your business faster. In this comprehensive guide, we’ll discover sales acceleration — the concept, its benefits & the top tools to ramp up your sales cycle.

What is Sales Acceleration? #

At Rasayel, we define sales acceleration as the process of using smart tools and strategies to move leads through the sales funnel faster, ultimately increasing conversion rates and closing deals more efficiently. Sales acceleration strategies may differ greatly from one company to the other, but the primary goal remains the same: to quickly turn leads into customers.

No matter the strategy implemented, sales leaders who use the right combination of tools have seen improvement rates of up to 70% - from more efficient sales processes to more motivated sales reps. Faster deal closing means faster growth, which is one of the ultimate goals of any team.

Importance of Sales Acceleration in Business Growth #

Now it’s obvious why sales acceleration is an important goal for every business. However, let’s explore some of the key reasons why successful businesses are investing in this area now more than ever.

• Increase revenue: By shortening your sales cycle and converting leads into customers quicker, you’r able to grow & scale your business at a much faster rate. You’re also able to try and test more with your product, as you have alot more customer insight.
• Gain a competitive edge: Money loves speed. By speeding up your sales cycle, you’re more able to close deals ahead of competitors & can guarantee a much bigger market share.
• Improve team’s morale: When your sales agents aren’t bogged down with boring repetitive tasks, they can focus on the aspects of sales they find rewarding. This can lead to higher morale & increased motivation.

Overall, sales acceleration is an investment that can pay off significantly as it optimizes your sales cycle & maximizes revenue potential.

Role of Acceleration in Each Stage of the Funnel #

A traditional sales funnel typically focus on reaching a broad audience & qualifying leads based on standard criteria. This can be a slow & inefficient process. Accelerated funnels, on the other hand, use technology to target the ideal customer profile & move them through the buying journey faster.

Here’s the impact of acceleration on each stage in the sales funnel:

In essence, accelerating your sales pipeline will mainly focus on automating alot of your existing selling processes, personalizing communication & moving prospects toward a purchase decision more efficiently. This saves a significant amount of time & helps sales teams scale faster.

How to Choose the Right Sales Acceleration Tools? #

When choosing a tool to help you ramp up your sales, you need to make sure it aligns with your team’s needs & goals. To do that, you need to:

1. Identify the pain points that lead to a slow & sluggish sales cycle.
2. Assess tools for ease of use & all necessary integrations with your workflow.
3. Make sure that these tools align with your budget.

When it comes to sales acceleration, there are plenty of tools out there, each claiming to be the best solution. But in reality, only a handful of solutions actually move the needle when it comes to accelerating your sales cycle.

We spent some time testing out popular sales acceleration software in the market & gathered the best tools to help you with that.

1. Rasayel #

Rasayel is a platform built to help B2B companies accelerate each stage of the sales funnel over WhatsApp. It helps businesses speed up their sales process and close deals faster. By integrating WhatsApp into their workflow, companies can move leads through the sales funnel more efficiently, increasing conversion rates. Whether a business is looking to solve immediate problems or explore new opportunities, Rasayel provides the tools to do both. It’s designed to address key pain points like poor communication visibility and manual data entry while also offering features for better lead management and follow-up - all of which enhance overall sales performance.

Built for:

• B2B software sales teams selling to SMEs.

Best Acceleration Features:

• Deep WhatsApp CRM Integration: Seamlessly connects WhatsApp with popular CRMs like Hubspot & Pipedrive. This allows you to centralize all customer data & track lead progress seamlessly within your existing sales workflow.
• Automated Workflows: Rasayel offers the ability to build no-code chatbots to help you qualify leads on autopilot and automate repetitive tasks. It also offers AI support to help reduce the workload from your team & handle routine inquiries.
• Real-Time Communication Tracking: Monitors all customer interactions, giving visibility into the sales process and ensuring timely responses.
• Advanced Team Collaboration Tools: Allows teams to easily collaborate on leads and deals using internal notes & chat assignments, improving efficiency and ensuring everyone stays on the same page.
• Sales Performance Tracking: Provides insights into sales agent activities, helping to track performance and identify areas for improvement.

2. Saleshandy #

Saleshandy is a comprehensive sales acceleration tool that can help sales teams save time, personalize their outreach & close more deals. It allows for personalized cold email outreach with features like templates and automated follow-ups. The tool also offers email tracking and analytics to measure engagement and improve future communication.

Built for:

• Sales teams who use email outreach daily.
• Small & Mid-Sized Businesses

Best Acceleration Features:

• Email Personalization: Saleshandy allows you to personalize your outreach with features like merge tags and Spintax. These let allow you to personalize the emails with specific details about each prospects - which leads to higher engagement.
• Email Tracking & Analytics: Saleshandy provides real-time email tracking, so you can see if & when your prospects open your emails. This data helps you understand what content resonates with them and allows you to tailor your future outreach accordingly.
• Email Sequencing: Saleshandy allows you to create automated email sequences that deliver a series of targeted messages to prospects over time. This can be a powerful way to nurture leads and move them closer to a sale.

3. Uniqode #

This tool stands out as a sales acceleration tool that uses QR Codes to improve customer engagement and lead generation process. Uniqode helps transform those tiny QR code squares into sales acceleration machines. Trusted by giants like The New York Times, Deloitte & Amazon, Uniqode (formerly Beaconstac) is an enterprise-grade QR Code generator solution.

Built for:

• Businesses Emphasizing Offline Lead Generation
• Sales Teams Looking for Innovative Engagement Tools

Best Acceleration Features:

• Customizable QR Code Creation: Uniqode allows you to design QR Codes that reflect your brand identity. This can make them more visually appealing and increase scan rates.
• Targeted Information Sharing: With Uniqode, you can encode specific product information, promotions, or exclusive deals within the QR Code itself. This eliminates the need for separate landing pages & provides instant access to relevant content when scanned.
• Designed for Real-World Use Cases: Unicode’s QR Code functionality can be implemented across various touchpoints. Imagine placing them on product packaging, marketing materials, or even in physical stores to direct customers to product demos, special offers, or social media pages. This versatility can significantly enhance lead generation efforts.

4. Cognism #

Cognism positions itself as a comprehensive sales acceleration platform that empowers teams with high-quality data, streamlines workflows & personalizes outreach efforts. This tool will help sales teams accelerate their sales cycle by giving them reliable data that will speed up the outreach process. Now more leads are being outreached to in the same time frame as before, which means more deals can be closed faster.

Built for:

• B2B sales teams of all sizes

Best Acceleration Features:

• Intent Data Integration: Cognism integrates with Bombora Intent data, revealing valuable insights into a prospect’s online activity and current interests. This allows you to tailor your sales pitch to their specific needs and significantly improve engagement.
• High Accuracy & Verification: A significant advantage of Cognism is its focus on data accuracy. They boast an impressive 87% success rate for phone-verified mobile numbers, ensuring you reach the right decision-makers directly. Additionally, Cognism offers on-demand mobile verification to validate the accuracy of any contact information.

5. Chorus by ZoomInfo #

Chorus by ZoomInfo is a conversation intelligence platform designed to help sales teams speed up their sales cycle by capturing, analyzing & providing actionable insights from customer interactions. This helps sales teams use this data and double down on what’s working to close deals faster.

Built for:

• Sales teams of all sizes.

Best Acceleration Features:

• Real-Time Conversation Analysis: Sales agents can analyze calls and meetings while they’re fresh, allowing for immediate coaching and feedback. This real-time aspect allows managers to identify areas for improvement and celebrate successes on the spot.
• Sales Agents Behaviour: By analyzing top-performing sales agents’ calls, Chorus helps pinpoint communication styles, question techniques, and objection handling strategies that lead to success.
• Deal Intelligence Automation: Chorus can automatically surface key talking points, buying signals, and next steps from conversations. This eliminates the need for manual note-taking.

Conclusion #

Sales acceleration tools are a high-return investment & have the potential to shorten your sales cycle by at least 50% & double your revenue. To sum up, implementing a solid sales acceleration strategy is the differentiating factor between great and average sales teams. By shortening your sales cycle & increasing conversion rates, you can significantly boost your business’s success. The tools we discussed in this guide are designed to streamline your sales process, automate repetitive tasks & enhance team collaboration. To make the most of these tools, focus on your specific challenges, identify bottlenecks & choose the solutions that best address your needs. With the right approach, achieving rapid sales growth is not just possible — it’s within reach.

Frequently Asked Questions #

About the author

Omar Nabil

Omar Nabil, a former programmer, discovered his passion for writing while working on websites. Combining analytical thinking with creativity, he crafts brand stories that emotionally resonate and inspire action.

@Omar Nabil on LinkedIn