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Whether you’re focused on nurturing leads, automating customer support, empowering your sales teams, or seamlessly managing events, our HubSpot integration offers a comprehensive suite of tools designed to elevate customer experiences to new heights and fuel exponential business growth.

In this article, we’ll talk about Rasayel’s Activity Logging in HubSpot. If you haven’t yet integrated Rasayel with Hubspot, read this post first: “HubSpot integration with Rasayel.”

What is Activity Logging? #

Activity Logging provides users with a comprehensive record of interactions and activities between them and their contacts within the HubSpot platform.

In this context, the feature logs WhatsApp messages exchanged between you and your contacts. Each time you send or receive a new message on WhatsApp, Rasayel will record that activity in HubSpot.

This functionality ensures that you have a detailed context and history of your communication with each contact. The log includes the content of each message, the time it was sent or received, and the involved parties. This is particularly useful for keeping track of customer relationships, following up on inquiries, and understanding the communication patterns and needs of your contacts.

Moreover, by using Activity Logging, you can maintain a clear and organized database of interactions. It eliminates the need for manual tracking and the risk of human error, allowing for a more efficient and accurate account of communications.

All in all, the integration of WhatsApp messaging into HubSpot via Rasayel enhances communication management, making it more streamlined and effective.

How to access Activity Logging? #

To access Activity Logging, go to Rasayel and click on a contact from your contact list or directly from a conversation. Next, click “View in HubSpot.”

This will open the contact details in HubSpot. To view Activity Logging, click “Filter activity.” Here, there is a section for integrations. Select “WhatsApp for Sales.”

Once you filter the activities, you can see entries titled “WhatsApp for Sales” and the name of the channel. In this example, the channel name is 360Dialog WhatsApp (DialogCloudWaba). The name of the channel is included, as you can have different conversations with the same contact on separate channels.

By providing this level of detail in the activity log, users can easily identify and track interactions across multiple channels with a single contact, ensuring a comprehensive overview of all communication history.

How does Activity Logging work? #

Whenever you receive a message in Rasayel or send a message to a customer, that activity is logged in HubSpot.

So, in this conversation, a “client” sent a message, and an “agent” replied to them. Now both activities are logged under the same entry in HubSpot.

When is a new activity is logged? #

In the previous example, two messages are logged under the same activity. As the agent and the client continue interacting, all subsequent activities are grouped under this same log. However, if 24 hours elapse after the last message is sent, any new messages beyond that period will be treated as a separate log entry.

This helps to maintain a clear and organized record of interactions between the agent and the client.

What are the benefits of Activity Logging? #

Activity Logging is very beneficial for sales agents who work on two fronts: Rasayel and HubSpot. Instead of sifting through conversations in Rasayel to obtain information on a specific client, team members can conveniently access the relevant context by reviewing the comprehensive logs.

Furthermore, Activity Logging proves to be invaluable for businesses with diverse teams using different platforms. For instance, if the sales team operates on HubSpot while the customer support team works on Rasayel, accessing information about a client who has interacted with the customer support team becomes seamless. There’s no need to switch between platforms; they can simply view the Activity Logging for that particular contact, ensuring a smooth and efficient workflow for cross-team collaboration.