If you’re searching for a WhatsApp platform, you must have come across Rasayel and Bird (formerly MessageBird). The’re great choices but they’re different in many ways. This article compares their capabilities, limitations, and which businesses they’re suited for.

Bird is known for bringing various communication channels like Email and WhatsApp into one platform, but it may not completely serve the needs of businesses that use WhatsApp as their main communication channel.

Meanwhile, Rasayel focuses only on WhatsApp as a channel & offers a streamlined solution and advadvanced automation to help businesses sell better over WhatsApp.

Bird Alternative: Bird vs. Rasayel #

Below is a quick overview comparing Bird and Rasayel to help you understand their key differences and decide which one suits your business needs better.

Bird Review: Pros & Cons #

Pros

• Bird is built for marketing & support for eCommerce businesses. It offers native integrations with Shopify, WooCommerce, and Magento 1 & 2.
• Suitable for businesses that use WhatsApp, Email and SMS for Marketing & Support.
• Suitable for businesses that need customer service in English, Dutch, and French.

Cons

• MessageBird has a complicated pricing model, making it hard for businesses to estimate and track their charges. You are charged per WhatsApp message sent and received in addition to extra charges for automation. Support charges are separate, starting at $500 per month.
• Businesses must sign a long-term auto-renewable contract with Bird, making it hard for them to switch away from the platform if they’re unhappy.
• If you use CRMs like HubSpot & PipeDrive, the integration between Bird and these CRMs is not comprehensive.

Bird Alternative for Sales on WhatsApp: Rasayel #

Here are some of the things that stood out to customers who were using MessageBird and now switched to to Rasayel:

Simple Pricing & No Hidden Charges #

Rasayel fees are based on the number of users only. There aren’t extra fees for the messages and conversation, bot flows, API calls, and support.

Bird charges customers per single message (even human messages or spam), making it costly and hard for businesses to estimate their costs in advance.

Comprehensive Reports #

Rasayel has an internal report, letting you see important metrics like the number of inbound messages, customer waiting time, resolution time, and more. You can filter the reports by date, channel, agent, and tags. The reporting feature is native and doesn’t need any programming as opposed to Bird’s report.

Deep CRM integration #

With Rasayel, all of your team’s and customers’ WhatsApp messages and activities are automatically and in real-time recorded on HubSpot and Pipedrive. Sales agents don’t need to switch between WhatsApp and CRM to get a full context of customer communications. Managers see the entire WhatsApp communications in the CRMs and can make data-driven decisions based on the CRM reports. Rasayel automatically syncs contacts and their information between Rasayel and the CRMs. You can create CRM workflows that include sending a WhatsApp message or a sequence of messages.

Customer Journeys on WhatsApp #

Rasayel supports WhatsApp Flows (forms). With Flows, you make custom WhatsApp forms such as lead generation forms, demo booking, and more, letting customers fill in their information without leaving WhatsApp. This simplifies the customer journey and their interaction with your business.

Why Rasayel? #

Rasayel is suitable for B2B software companies whose sales teams use WhatsApp as their communication channel. It offers you a robust WhatsApp chatbot builder to automate your repetitive communications and APIs to create your custom integrations and automation. If you rely on CRMs like HubSpot and Pipedrive, Rasayel offers deep integration between WhatsApp and the CRMs. You can see your entire WhatsApp activities and messages on the CRMs and minimize the need for switching between WhatsApp and CRMs to get full context.

If you need a simple pricing model to be able to estimate your monthly costs, Rasayel is the right choice. You’re charged based on the number of users only. There are no hidden charges, no markups on messages and conversations, and no extra charges for using our chatbot and APIs. Businesses pay the conversation fees directly to Meta.

How to Use Rasayel to Sell on WhatsApp? #

Rasayel brings all of a team’s WhatsApp chats into one inbox, offering managers a full view of their team’s WhatsApp communications. You can make informed decisions and finetune your strategies based on Rasayel’s internal reports. If you use HubSpot or Pipedrive, you can generate CRM reports based on your team’s WhatsApp activities. You have full control over defining roles and permissions for your team, instead of choosing from pre-selected roles and permissions.

Sales agents get to automate all of their repetitive communications like lead qualification, lead segmentation, prioritization, nurturing, and follow-ups. This minimizes dropping leads and allows them to attend to leads in a timely manner. With Rasayel’s automatic and real-time logging of WhatsApp messages on CRMs, teams get the full context of WhatsApp chats and activities on the CRM. They don’t need to keep switching between Rasayel and the CRM to get the full context and therefore see a boost in their productivity.

Pricing: Rasayel vs Bird #

*Businesses pay for every contact they interact with per month, including unqualified leads and spams. It is unclear how many users can access the platform.

** The exact pricing is unclear.

Conclusion #

Choosing between Bird and Rasayel depends on your business needs. If your primary focus is on WhatsApp for sales, Rasayel offers more specialized features and better value. Rasayel’s pricing plan is user-based only, allowing you to forecast your costs in advance. Businesses don’t need to sign long-term contracts with Rasayel to use the Platform.

Bird could be a good choice if you’re interested in marketing and support over WhatsApp or need other channels in addition to WhatsApp. Bird’s complex pricing model and long-term contract commitment should be taken into account before choosing the platform.

About the author

Mohamed Elbadwihi

Mohamed has a background in digital enterprise strategy and software engineering. When he’s not staring at his computer screen, he can be found staring at the night sky somewhere in Alberta, Canada. He enjoys reading, and writing about the things he reads.

@Mohamed Elbadwihi on LinkedIn