Creating a loyalty program with WhatsApp

Miodrag Magyar
Last updated July 20, 2023
Creating a loyalty program with WhatsApp

Creating a loyalty program with WhatsApp to increase customer retention is an effective way to boost customer engagement and incentivize repeat purchases. It also allows you to communicate directly with customers and send targeted messages and promotions, which can lead to increased sales.

Additionally, using WhatsApp’s analytics, you can track the success of your loyalty program and make adjustments as needed to improve customer retention and satisfaction.

With the rise of mobile technology and instant messaging apps, businesses can now easily connect with customers in a more personal and convenient way. By leveraging the power of WhatsApp, you can create a loyalty program tailored to your customers’ needs and preferences, resulting in a more personalized experience.

Why should you create a loyalty program with WhatsApp?

One of the key benefits of a WhatsApp loyalty program is that it allows businesses to track and reward repeat customers easily. You can automatically track customer purchases using a chatbot integration and reward them with discounts, coupons, or other incentives. This encourages repeat business and helps build customer loyalty.

Another benefit of a WhatsApp loyalty program is that it allows businesses to communicate easily with customers. Using a customer communication platform like Rasayel, you can track customer interactions and respond in real-time.

Personalization is also a key aspect of creating a WhatsApp loyalty program. Using customer data will allow you to tailor the loyalty program to individual customers’ needs and preferences. For example, if a customer frequently purchases a specific product, you can offer them a discount as a reward. This improves the customer experience but also helps to build customer loyalty.

Additionally, as part of your WhatsApp marketing, you can send out news, promotions, and other updates to their phones. Keeping customers informed and engaged with your business is essential for creating meaningful customer interactions and relationships.

Where to start?

There are several requirements to consider when creating a loyalty program with WhatsApp:

WhatsApp Business Platform/API

You will need access to the WhatsApp Business Platform/API to create a loyalty program on WhatsApp. This will allow you to send and receive messages and automate certain processes.

The WhatsApp Business Platform/API is designed for businesses of all sizes, providing more functionality and flexibility than the WhatsApp Business app. It enables businesses to customize WhatsApp to meet their specific needs and requirements. However, unlike the WhatsApp Business app, the API does not have a built-in app or interface. You must create it yourself or use third-party applications such as Rasayel to fully utilize the platform’s capabilities.

Team Inbox

Using a customer communication platform is crucial for tracking customer interactions and managing rewards. This will allow you to keep track of customer purchases and rewards earned, automate and personalize communications, and more. Personalization is critical for a successful loyalty program. You will need to have a way to collect and use customer data to personalize each customer’s experience.

With RasayeI, you can send automated messages such as purchase confirmations, rewards notifications, personalized offers, track customer interactions, and respond in real-time. This is crucial for providing good customer service and addressing customers’ issues or concerns.

Promote and encourage customers to participate

Promote your WhatsApp loyalty program to customers in-store, on your website, and through other marketing channels.


  • Display posters or signs in your store to let customers know about your WhatsApp loyalty program.

  • Provide a QR code that customers can scan to connect with you on WhatsApp.

  • Train your in-store staff to inform customers about the loyalty program and how to join.

On your website:

  • Add a banner or call-to-action on your website to promote your WhatsApp loyalty program.

  • Create a landing page on your website with more details about the program and a sign-up form.

Other marketing channels:

  • Include information about your WhatsApp loyalty program in your social media posts.

  • Create a video or animation to explain the loyalty program and share it on your website or social media channels.

  • Use email marketing automation to effectively disseminate information about the loyalty program.

  • Send a broadcast message to customers who have opted-in to inform them about the loyalty program.

Use a chatbot

A chatbot can automate specific tasks like tracking customer purchases and providing rewards. It also can be used for customer service, answering frequently asked questions, and more.

You can create a chatbot flow in Rasayel based on your specific needs . The chatbot can handle customer queries , track purchases, and provide rewards.

Rasayel bot builder

Set up the loyalty program rules

Define the rules for the loyalty program, such as how customers can earn rewards, the types of rewards available, and how customers can redeem rewards. These rules should be communicated to customers through the chatbot.

You can implement a loyalty program to retain customers using incentives like discounts or points. For instance, a coffee shop can communicate with customers via WhatsApp, update them on promotions and rewards, and adjust its messaging strategy based on customer engagement. Customers can redeem them for rewards like free drinks or discounts when they accumulate enough points.

Authenticate customers

Ensure that only eligible customers can participate in the loyalty program by using a unique identification number, a QR code, or facial recognition to authenticate customers.

Personalize the experience

Use customer data to personalize the loyalty program for each individual customer. For example, if a customer frequently purchases a specific product, the chatbot can offer them a discount on that product as a reward.

Track and provide rewards

Use the chatbot to track customer purchases and provide rewards automatically. The chatbot can send notifications to customers when they earn rewards and provide them with the necessary information to redeem rewards.

Measure success

Monitor the loyalty program’s success by tracking metrics such as customer retention rate, repeat business, and customer satisfaction. Use this information to optimize the program and improve the customer experience.

To evaluate the effectiveness of your loyalty program, you can utilize metrics like customer retention rate, repeat business, and satisfaction, which can be tracked in Rasayel. Additionally, you must adhere to legal regulations surrounding collecting and handling personal information, particularly in countries with specific laws.


In conclusion, a WhatsApp loyalty program for repeat customers is a great way for businesses to increase customer retention and engagement. By leveraging the power of WhatsApp, businesses can create a personalized loyalty program that rewards repeat customers and builds customer loyalty. With chatbot integration, CRM integration, and personalization, businesses can easily track and reward customers, improve customer service, and keep customers informed and engaged.

Learn more

If you’d like to learn more about how WhatsApp can help you grow your business, please reach out to us on WhatsApp at +13024070488.

We also offer a free consultation session where we review your use case, answer any questions about WhatsApp, and help you build a strategy to make the best out of the platform. Book a call with us here. We’d love to speak with you:

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About the author
Miodrag Magyar

Miodrag brings over 15 years of hands-on experience in content writing and marketing, with a talent for making even the trickiest topics clear and interesting. His passion lies in guiding businesses to effectively utilize WhatsApp to build stronger customer relationships and drive results. With an eye for detail and a heart for storytelling, he’s here to show how effective WhatsApp communication can boost sales and enhance customer engagement.

@Miodrag Magyar on LinkedIn