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Fashion is about creating and following trends, and there is no bigger trend than using WhatsApp for marketing, sales, and customer support. With its massive user base and powerful features, WhatsApp provides an ideal platform for fashion brands to connect with their audience, showcase their products, and drive sales.

How to use WhatsApp in the fashion industry? #

By leveraging WhatsApp, fashion brands can enjoy a plethora of advantages that contribute to improved customer engagement, streamlined communication processes, and enhanced personalization. These benefits enable a more effective connection with clients, leading to heightened satisfaction and increased brand loyalty.

Incorporating the power of the WhatsApp Business Platform/API can revolutionize your fashion brand’s operations. The API grants access to advanced functionalities, such as seamless integration with a shared team inbox like Rasayel, automated messaging, chatbot capabilities, comprehensive analytics, and more.

If you’re using the app, set up your WhatsApp Business profile #

The first step is to establish a compelling and professional WhatsApp Business profile. Your profile should reflect your brand identity, offer important details such as contact information and website links, and highlight your unique selling points. Craft a concise and captivating bio that conveys your brand’s value proposition and entices users to engage with your business.

With the app, you can also integrate a Product Catalog to make it easier for your customers to buy from you. The catalog is a great way to showcase your products inside WhatsApp, allowing your customers to browse your store without leaving the chat. They can then add items to a cart, and send that cart to you over WhatsApp.

If you want to learn more about where the WhatsApp Business app and the platform (API) differ, read our post: “The difference between WhatsApp Business app and WhatsApp Business Platform/API.”

Build and grow your WhatsApp subscriber list #

You’ll need to build a robust subscriber list to kick-start your WhatsApp marketing journey. Leverage your existing customer base and other marketing channels to invite users to opt-in to receive updates and promotions via WhatsApp.

Offer incentives such as exclusive discounts, early access to new collections, or personalized styling tips to entice users to join your list. Make it easy for them to subscribe by providing clear instructions and links on your website, social media profiles, and email campaigns.

It’s worth noting that the WhatsApp Business app imposes a limitation of 256 contacts for broadcast lists. However, by utilizing the WhatsApp Business Platform/API, you can overcome this limitation and expand your subscriber list without any constraints. This flexibility enables fashion brands to reach a wider audience and maximize the potential of their WhatsApp marketing efforts.

Use personalized WhatsApp messaging #

One of the key strengths of the WhatsApp Business Platform/API is its ability to deliver personalized messages at scale. By using WhatsApp message templates, you can personalize messages for each client and include interactive elements such as quick replies or website links to make it more convenient for your clients to respond, thus increasing engagement rates.

WhatsApp message templates have variables marked with curly brackets and a number in between them and can be customized with customer-specific information. A typical message template sent to a customer named Mohamed would look like this:

Hello {{1}}, This is to confirm that your order of {{2}} has been canceled. We have not charged your credit card. Have a nice day.

And this is the message that Mohamed will receive on WhatsApp:

Segment your WhatsApp contact list #

If you’re using WhatsApp Business API, it’s safe to assume you’d be sending promotional messages to a large number of customers. It’s smart to segment your subscriber list based on preferences, purchase history, and demographics to send targeted and relevant content.

Tailor your messages to match each segment’s interests and needs, whether it’s sharing styling inspiration, product recommendations, or updates on upcoming sales.

With Rasayel’s User tags, you can efficiently categorize various types of users, such as VIP customers or individuals interested in specific products:

1. Click on the “Add” button located under Tags.
2. A drop-down menu will appear, allowing you to select the appropriate tag from the available options.

You can also create a new tag right away. Just type the name and click “Create new tag”.

To manage tags, go to your Rasayel dashboard and click on “Tags” in the settings. If you want to add new tags, simply select “Create new tag”.

Automate customer interactions with a WhatsApp bot #

In the rapidly evolving landscape of digital marketing, one innovative tool that can revolutionize the way fashion brands engage with customers is the WhatsApp chatbot. Our chatbot builder stands out as an exceptional solution in this realm.

With Rasayel’s user-friendly and versatile chatbot builder, you can create custom automated conversational experiences that seamlessly integrate with WhatsApp. These chatbots can assist your customers in various ways, such as offering personalized style recommendations, providing real-time updates on new arrivals and sales, and even facilitating easy and secure purchasing directly within the chat.

If you want to learn how to design your first chatbot flow from scratch, read our article “How to create a WhatsApp chatbot for fashion brands?”

Drive sales and promotions via WhatsApp #

WhatsApp marketing offers a direct and effective channel for driving sales and promotions. Send personalized offers and discounts to your subscribers, encouraging them to make purchases directly through the platform. Implement features like clickable links or QR codes to lead users to your e-commerce website or specific product pages. Limited-time promotions, exclusive previews, and flash sales can create a sense of urgency, driving higher engagement and conversion rates.

Showcase your products and collections with WhatsApp #

WhatsApp offers various media-sharing features that fashion brands can leverage to showcase their products and collections effectively. Take advantage of the platform’s photo and video-sharing capabilities to present high-quality visuals of your latest designs, fashion shoots, or behind-the-scenes content.

Confirm orders via WhatsApp #

Order confirmation is a critical step in the customer journey, and WhatsApp offers a convenient and efficient way to provide timely and personalized confirmations. With a customer communications platform like Rasayel connected to WhatsApp Business API, you can instantly send order confirmations directly to your customers’ mobile devices.

The convenience of receiving order confirmations on WhatsApp simplifies the customer journey and reinforces the brand’s commitment to delivering exceptional service.

Recover abandoned carts with WhatsApp #

Abandoned carts can be a common challenge for fashion brands, but WhatsApp presents an opportunity to address this issue and recover potential sales effectively. With the WhatsApp Business Platform/API, you can automate reaching out to customers who have left items in their carts without completing the purchase.

Furthermore, the two-way communication with WhatsApp allows customers to ask questions, seek further assistance, or discuss any concerns they may have about the products in their abandoned carts. This direct engagement creates a sense of personalized support, helps address potential barriers to purchase, and encourages customers to make informed buying decisions.

Enable easy and seamless customer support over WhatsApp #

Customer support plays a crucial role in the success of any fashion brand. The WhatsApp Business Platform/API provides an excellent avenue for delivering seamless and convenient customer service.

Through automated messages or personalized interactions, you can provide real-time updates on shipping status, tracking numbers, estimated delivery times, and any potential delays. This level of transparency and communication helps to build trust and customer satisfaction, as customers feel informed and well taken care of throughout the shipping process.

Success story #

Modanisa, an online fashion retailer, achieved remarkable success by leveraging WhatsApp Business Platform/API to implement two chatbots.

The first chatbot, named “Nisa,” focused on customer service and quickly resolved about 70% of customer inquiries in one transaction, leading to a significant cost savings of 36% in operating call centers. Over 50% of all customer engagements now come through WhatsApp, making it an effective conversational channel.

The second chatbot facilitated e-commerce interactions, offering customers quick, 24/7 shopping convenience. With an image recognition feature, customers could send pictures of desired items, which the chatbot matched to the Modanisa catalog. Approximately 10% of customers who engaged with the WhatsApp sales channel went on to make purchases.

Modanisa’s success with WhatsApp chatbots exemplifies how quick and digitized service can improve customer experiences and lead to increased sales.

Conclusion #

WhatsApp marketing has emerged as a powerful tool for fashion brands to engage with their audience, strengthen brand loyalty, and boost sales. By leveraging the platform’s features, fashion brands can deliver personalized messages, showcase products, and provide seamless customer support. Remember to create a compelling WhatsApp Business profile, build and grow your subscriber list, segment your audience, and tailor your messaging for maximum impact. With strategic planning and consistent execution, WhatsApp marketing can propel your fashion brand to new heights in the highly competitive fashion industry.