How to use WhatsApp Business Web and Desktop

Miodrag Magyar
November 14, 2022
How to use WhatsApp Business Web and Desktop

Table of contents



If you’re wondering how to connect WhatsApp Business app to WhatsApp Web or how to use WhatsApp Desktop, you’re in the right place.

What is WhatsApp Web?

Suppose you are a small business using WhatsApp Business app on your mobile device. You’re probably facing the problem of constantly going back and forth between your phone and laptop to communicate with your customers. It can be irritating.

Luckily, there is a simple solution for that. You can connect your WhatsApp Business app to WhatsApp Web on a browser, or use WhatsApp Desktop.

Another significant advantage of using WhatsApp Web is that if you have a WhatsApp Business account, you can use it on more than one device - one mobile phone and up to four additional devices.

How to use WhatsApp Web in your browser?

You can use any browser to open WhatsApp Business. Follow the steps below, and you can connect your WhatsApp Business account on your web browser in a minute.

  1. Open https://web.whatsapp.com/ 
  2. Open WhatsApp on your phone
  3. Tap Menu or Settings and select Linked Devices
  4. Tap on Link a Device
  5. Scan the QR code on your desktop screen

How to use WhatsApp Business via the desktop app (Mac or Windows)?

If you want to use the WhatsApp Business Desktop app outside your browser, you can download it for Windows PC or Mac

  1. Download and open the application (Download for PC, download for Mac). A screen with a QR code will appear.
  2. Open the WhatsApp Business app on your phone, open Linked Devices, and click Link a Device.
  3. Scan the QR code on your screen with your mobile phone. Once connected, the chat window will open on your desktop app.

Is there something better than WhatsApp Web?

Yes. 

WhatsApp Web can be convenient for you if you run a micro-business with three or four employees. You probably don’t get too many messages anyway. Therefore, you can use WhatsApp Web on up to five separate devices (one of which can be a mobile phone) to manage customer relationships.

However, WhatsApp Web has the same limitations as the WhatsApp Business app. Once the volume of messages on WhatsApp ramps up and your team grows, you may need to start using the WhatsApp Business Platform/API.

The benefits of WhatsApp Business Platform/API

The WhatsApp Business Platform, or API, is made for small, medium, and large businesses that need more than what the mobile Business app offers. It allows you to communicate at scale and provides a serious set of advanced tools and features that can help you use WhatsApp for marketing, sales, and customer support at a whole new level.  

WhatsApp Business Platform/API doesn’t have a user interface. You’ll need to use third-party apps like your CRM or a customer communication platform like Rasayel to take full advantage of the platform.

The features of the WhatsApp Business app are also available with the Platform/API:

  • Business Profile
  • Product Catalog
  • Quick replies
  • Broadcast (advanced)

The one unavailable feature is WhatsApp Groups. However, WhatsApp Business Platform/API offers many more advanced features that don’t exist on the WhatsApp mobile app, so the opportunities here are limitless:

Team inbox and collaboration 

An unlimited number of team members can access the platform at a time. With third-party inboxes and mobile apps, you can assign conversations to teammates, tag each other, discuss customer queries using private notes, and more.

Complex automation and chatbots

You can build an elaborate chatbot to interact with your audience for their most common queries or before they speak with a human.

Interactive messages

You can send complex messages containing multiple media types at once and buttons your customers can click, thus increasing engagement.

For more on interactive WhatsApp messages, check out our “All About Interactive WhatsApp Message Templates.” 

Integrations

You can connect the WhatsApp Business API to your CRM, Shopify/eCommerce store, spreadsheet, or any other third-party tool.

Advanced Broadcasts

You can create promotional content, marketing campaigns, and announcements and send newsletters to up to 100,000 of your contacts, depending on the quality rating of your account. To learn more about the WhatsApp Broadcast feature, check our article How to Send WhatsApp Broadcast Messages.

Tags, assignments, custom data, and more

The platform is limitless, and you can leverage all these features by connecting your WhatsApp Business API account to a customer communications platform like Rasayel. Try it now for free.

In short

WhatsApp is the most popular messaging application in the world. More than two billion people use it daily to communicate with their friends and family. Many even consider it to be the best tool for customer support. No wonder over fifty million businesses integrate WhatsApp into their marketing strategy and customer support.

The WhatsApp Business app is designed to help companies with small teams grow their business. The mobile app, the desktop, and the web application make it easy for small companies to benefit from WhatsApp wherever they are. However, once your team starts growing and the number of exchanged messages increases, it’s time to unlock the unlimited possibilities of the WhatsApp Business Platform/API. 

Learn more

If you’d like to learn more about how WhatsApp can help you grow your business, please reach out to us on WhatsApp at +13024070488.

We also offer a free consultation session where we review your use case, answer any questions about WhatsApp, and help you build a strategy to make the best out of the platform. Book a call with us here. We’d love to speak with you:

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