An increasing number of companies use WhatsApp as the main communication channel to interact with their clients, build customer relationships, offer support, promote their brand and products, and sell.

There has also been a significant shift in consumer needs and preferences. People now look forward to engaging with their brands on the internet, whether to ask a question about a product or service, seek support, or make purchases. Hence, sales teams are more focused on guiding the customer through the purchasing process, rather than trying to convince them to buy a product or service, and this is precisely where WhatsApp comes into play.

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How can WhatsApp improve my sales? #

WhatsApp is the most popular messaging app in the world. There are over two billion users who use WhatsApp daily. Forward-thinking brands integrate this channel into their marketing strategy, but when it comes to sales, building and nurturing a healthy relationship with customers is a must.

WhatsApp enables fast and convenient interactions and a conversational style of communication, ultimately leading to better customer relationships and sales.

It’s cost-effective #

Using WhatsApp for marketing and sales is cheaper than any other marketing channel. The WhatsApp Business app is free, so excluding your team’s paid working hours, there are no additional expenditures for running a marketing campaign. The ROI of WhatsApp is higher than any other marketing channel, even if you use WhatsApp Business API.  

It’s convenient #

Everyone is on WhatsApp. It’s convenient and simple to use. Billions of people worldwide already have the app on their phones and use it to communicate with their friends and family. WhatsApp Business allows you to build personalized interactions with existing and potential customers. With features like WhatsApp Broadcasts, Product Catalogs, Quick replies, Interactive messages, Interactive Templates, and automation, businesses can streamline their workflow and deliver better results.

Data-privacy is guaranteed #

All communication on WhatsApp supports end-to-end encryption. Businesses that interact with customers can do that safely. In turn, consumers see no risk in entrusting brands with the messaging app. Aside from their phone number and nickname, WhatsApp does not share any other personal information with businesses.

Enables instant two-way communication #

Customers no longer want to wait for days to get a response when they reach out to businesses. With instant messaging, they don’t have to. Businesses make use of instant two-way messaging on WhatsApp to increase customer engagement, offer better support, and increase customer retention. 

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What are the benefits of WhatsApp marketing? #

There is tremendous potential to expand your business and level up your customer engagement practices with your WhatsApp marketing strategy. Let’s see how WhatsApp can help your marketing efforts deliver more results.

Enables you to offer better customer service  #

WhatsApp can elevate your customer service by enabling you to deliver immediate client support. When you make yourself available on WhatsApp, customers can easily reach out to you with questions or feedback. This adds value to your business because it shows you care about your customers and are willing to go the extra mile to ensure they’re satisfied.

Plus, by being responsive on WhatsApp, you can quickly resolve any issues your customers might have. This can lead to more trust and loyalty among your customer base.

Increases your sales with WhatsApp Marketing  #

You can increase your sales by improving the outreach of your marketing efforts with the WhatsApp Broadcasts feature to send bulk messages to multiple customers and promote a product or your brand. 

WhatsApp users open 98% of the messages they receive, which is exceptionally high compared to the open rates of email marketing.

Improves Customer Retention #

Having satisfied customers who keep coming back is extremely important for any business. The relationships you build and nurture with your customers over WhatsApp lead to increased customer loyalty and retention.

It’s a Powerful Tool for eCommerce Businesses #

WhatsApp is crucial if you have an eCommerce business. You can send reminders about abandoned shopping carts, share special offers and coupons, send shipping updates, and more. 

If you use WhatsApp Business API, you can connect it to a customer communication platform like Rasayel and use WhatsApp to take orders and process payments. Since customers use the WhatsApp mobile app, they can do everything from their phones, making it even more convenient.

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How can I generate leads on WhatsApp Business? #

When it comes to marketing and sales, one of the most critical requirements to increase outreach is lead generation or identifying and cultivating potential customers.

But before we dive into the different ways you can generate leads, we must talk about Opt-ins. To initiate a conversation with your leads, first, you must ask for consent or permission to send them messages. This is extremely important. WhatsApp is very meticulous in protecting user privacy. One of the ways the messaging giant ensures a high-quality and spam-free experience is by enforcing the WhatsApp Business Messaging Policy. Failing to comply with the rules of WhatsApp may get your account suspended or banned. 

Generate leads from your website  #

One of the easiest ways to get more leads is to help your website visitors start a conversation with your business directly from your website. You can quickly increase your audience by offering a convenient way for your prospects to connect with you on WhatsApp.

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You can generate a Whatsapp link and QR code and include a pre-filled message. You can display the link on your website or integrate it as a WhatsApp chat button, or add the QR code to your banners, emails, and brochures. Customers can initiate a conversation by clicking the button in the bottom corner of your page, or scanning the QR code.

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If you want to go a step further, you can create a WhatsApp widget. The widget is customizable, and you can include your logo and corporate colors to strengthen your brand personality. Additionally, the widget allows you to have more than one communication channel, so besides WhatsApp, you can also add Messenger, Instagram, Telegram, and more.

If you want to learn how to create WhatsApp links and QR codes, read our article: How to Generate WhatsApp Links & QR codes, while WhatsApp Widget versus WhatsApp Chat Button will help you understand what works best for your business.

Generate leads via social networks #

You probably, already use social media to promote your business and products. Every promotional post you publish can include a WhatsApp link in the copy. Additionally, add the link in your bio on Instagram and your Facebook page.

Generate leads via paid Ads #

Facebook and Instagram let you run campaigns with Click-to-WhatsApp ads. These advertisements have a Call-to-Action button to help social media users quickly start a conversation with your brand.

Sending your potential client from your ad directly to your WhatsApp page shortens the sales funnel. 

Click-to-WhatsApp ads can be displayed in: 

• Facebook news feed
• Facebook Marketplace 
• Instagram feed 
• Instagram explore 
• Facebook stories 
• Instagram stories 

If you want to use paid ads to generate leads read our article: How to create Click-to-WhatsApp ads to grow your business.

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Conclusion #

Forward-thinking brands integrate WhatsApp into their marketing strategy, and so should you. However, before you launch an award-winning marketing campaign, you need to create an audience of solid leads and prospects.

Follow this guide to grow your business and your audience on WhatsApp. It will help you boost your sales and increase customer loyalty and retention.

If you’d like to learn more about how WhatsApp can help you grow your business, please reach out to us on WhatsApp at +13024070488

We also offer a free consultation session where we go through your use case, answer any questions you have about WhatsApp, and help you build a strategy to make the best out of the platform. Book a call with us here. We’d love to speak to you:

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About the author

Miodrag Magyar

Miodrag Magyar brings over 15 years of hands-on experience in content writing and marketing, with a special talent for making even the trickiest topics clear and interesting. His true passion lies in guiding businesses to effectively utilize WhatsApp to build stronger customer relationships and drive results. With an eye for detail and a heart for storytelling, he’s here to show how effective WhatsApp communication can boost sales and enhance customer engagement.

@Miodrag Magyar