Connect with your customers on WhatsApp during Eid

Miodrag Magyar
Published April 15, 2023
Last updated July 20, 2023
Connect with your customers on WhatsApp during Eid

Did you know Islam is the world’s second-largest religion after Christianity? With over 2 billion Muslims worldwide and an equal number of active users on WhatsApp, leveraging this messaging app can be an effective way for businesses to reach out to their Muslim customers and build stronger relationships. In this article, we’ll explore how you can use WhatsApp to connect with your customers on this festive occasion and beyond.

Why should you send Eid Mubarak wishes to your customers?

Sending Eid Mubarak wishes to customers strengthens the bond between the brand and the customer, shows cultural respect, and creates a personal connection. This personal connection can go a long way in improving customer loyalty and retention.

Furthermore, offering exclusive discounts and promotions during Eid provides customers with added value and incentivizes them to purchase. This can increase sales and revenue during the festive season and encourage repeat business in the long run.

Improving the customer experience during Eid can also lead to positive word-of-mouth marketing. Satisfied customers who feel valued and appreciated are more likely to recommend your business to their friends and family, increasing your customer base and brand awareness.

Focus on the holiday, not on the promotion

It’s essential to strike a balance between promoting your products and respecting the sanctity of the occasion. You should ensure your promotional messages are tasteful and appropriate for the occasion.

It’s also important to ensure that promotional messages are personalized and relevant to each customer. Using tools like WhatsApp Business Platform/API connected to a team inbox like Rasayel, you can segment your customers based on their preferences and send personalized messages accordingly. This helps to ensure that customers feel valued and appreciated, increasing the likelihood of them making a purchase.

Using the WhatsApp Business app

By using the WhatsApp Business app, you can stay connected with your customers on the most popular messaging app in the world, helping you to reach a wider audience and stay ahead of your competitors.

With the app, you can create a more personal and direct communication channel with your customers, enabling you to build stronger relationships and improve customer satisfaction and loyalty. However, the app has some significant limitations compared to the WhatsApp Business Platform/API. Let’s see a simple comparison between the two options:

The limitations of the WhatsApp Business App

These are some of the limitations of the WhatsApp Business App that can make it difficult for you to scale your communications and build strong relationships with your customers:

  • Limited customization: Although the app lets you create automated greeting messages and quick replies, it doesn’t offer many advanced customization options or the ability to craft tailored greetings for specific scenarios or customer groups.
  • Only five people can answer customer inquiries: The app allows only five devices connected to your WhatsApp Business profile (only one of them can be a phone). Plus, there’s no option for assigning conversations to different team members, as there’s no way to collaborate in a shared team inbox.
  • Only 256 contacts per broadcast list: The WhatsApp Business app limits your broadcast lists to only 256 contacts. Plus, only the recipients who have saved your number in their mobile phone’s address book will receive these messages.
  • No integration: The app doesn’t directly integrate with other business tools, like customer communication platforms, which can hinder the efficiency and efficacy of your campaigns and customer communication.
  • Non-scalable: The app is primarily intended for micro-businesses, so it lacks certain features or functionalities required by businesses with a higher number of customer interactions.

The advantages of WhatsApp Business Platform/API

The WhatsApp Business Platform/API offers several advantages over the WhatsApp Business app, including:

  • Automation and Integration: The WhatsApp Business Platform/API allows you to automate messages, deploy a chatbot, manage conversations across multiple channels, integrate WhatsApp with your existing marketing tools, and more.
  • Customization: With the WhatsApp Business Platform/API, you have more control over the look and feel of your messaging. You can use message templates that can be personalized, or even contain interactive elements.
  • Scale: The WhatsApp Business Platform/API is designed to handle large messaging volumes. This means you can use it to reach a large audience and effectively handle customer inquiries and support requests.:
  • Unlimited team members: With the WhatsApp Business Platform/API there’s no limit on how many team members can access the platform and collaborate.
  • Advanced broadcasts: You can broadcast bulk messages to as many as 1,000,000 unique users at once. Plus, you can personalize your communications by using WhatsApp message templates.
  • Analytics: The WhatsApp Business Platform/API provides businesses with analytics and insights into their messaging performance. This allows businesses to track metrics such as open rates, response times, and conversion rates, which can help them optimize their messaging strategy and improve their overall customer experience.

During Eid, you can take advantage of the capabilities of the API to connect with your customers more efficiently. For example, you can send personalized Eid Mubarak wishes, offering exclusive discounts or promotions to all of your Muslim customers. You can also send reminders for upcoming Eid events or notify customers about changes in business hours during the festive season.

If you want to know more about the advantages and disadvantages of using the WhatsApp Business app, read our post: Pros and Cons of using the WhatsApp Business App.

Leveraging the power of Rasayel

Rasayel is a powerful customer communication platform with a range of features that can help you centralize customer conversations, gain valuable insights into customer interactions, streamline communication processes, and improve overall customer service. Here’s what you get by leveraging the power of Rasayel for your business.

  • Robust team inbox: Rasayel provides a unified team inbox where all customer conversations are centralized, making it easy for your team to manage and respond to messages.
  • Live analytics: Gain insights into your customer interactions with real-time analytics, helping you make data-driven decisions and improve customer service.
  • Advanced chatbot: The platform includes an advanced chatbot that can handle complex customer inquiries, freeing up your team to focus on more important tasks.
  • Seamless integration: Rasayel integrates with your existing business tools, streamlining your customer communication process and enhancing overall efficiency.
  • Detailed analytics: With Rasayel, you can monitor all customer interactions, the productivity of your agents, as well as campaign statistics. This can help you make data-driven decisions and improve your customer service and increase satisfaction.

Best practices for connecting with customers on WhatsApp during Eid

You should follow some best practices to connect with your customers on WhatsApp during Eid effectively. Firstly, you should be true and authentic in your messages, reflecting the spirit of Eid.

Here are some best practices for connecting with customers on WhatsApp during Eid:

  1. Set up a welcome message: Set up an automated greeting message sent to customers when they message you for the first time during Eid.
  2. Personalize your messages: Address your customers by name and send personalized messages to make them feel valued.
  3. Offer special discounts or promotions: Offer exclusive discounts or promotions to your customers during Eid to encourage them to make purchases.
  4. Use WhatsApp Business Platform/API: If you have a large customer base, consider using WhatsApp Business Platform/API to automate your customer interactions and manage your messages efficiently.
  5. Be responsive: Respond promptly to customer queries and complaints to build trust and foster long-term relationships.
  6. Be respectful: Keep in mind that Eid is a religious occasion and avoid sending messages that may be insensitive to your customers.
  7. Share recipes: Eid is a time for feasting and sharing food. You can share recipes for traditional Eid dishes on WhatsApp with your customers and clients. This will help them to feel connected to the occasion and to your brand.
  8. Organize a charity drive: Eid is also a time for giving back to the community. You can organize a charity drive and encourage your customers and clients to donate to a charitable cause. Send out a message on WhatsApp with details about the drive and how people can contribute.

Message templates ready to use during Eid

As Eid approaches, you can get ready to connect with your customers by using message templates, specifically designed for the occasion. You can send personalized Eid greetings, special offers, and other promotional messages.

Feel free to use and customize these message templates to make the most of this important holiday.

Eid Mubarak! Celebrate with us and enjoy {{1}} off on all products. Use code {{2}} at checkout.
Dear {{1}}, May your Eid be filled with happiness and joy. As a special gift, enjoy a free {{2}} with every purchase today.
Dear {{1}}, Wishing you and your family a blessed Eid. Don't miss out on our Eid sale - up to {{2}}off on select items!
Eid Mubarak from our team! To show our appreciation, we're offering a one-time discount of {{1}} off your next purchase.
Dear {{1}}, As we celebrate Eid, we want to share our gratitude with you. Get a free gift with every purchase made during Eid week.
Eid Mubarak! Take advantage of our special offer and receive a free product with any purchase over {{1}}.
Hello {{1}}, We wish you a happy and prosperous Eid. To help you celebrate, we're offering {{2}} off on all orders placed today.
Dear {{1}}, Treat yourself or a loved one to a special gift with our exclusive Eid collection. Plus, enjoy free shipping on all orders. Eid Mubarak! 
Dear {{1}}, May your Eid be filled with blessings and happiness. Celebrate with us and enjoy a {{2}} discount on all products in-store and online.
Hi {{1}}, Wishing you a joyful Eid filled with love and laughter. Don't miss out on our Eid flash sale - up to {{2}} off on select items for a limited time!

Conclusion

In conclusion, connecting with customers on WhatsApp during Eid is a powerful way for businesses to strengthen their relationships with their customers and increase their sales. By leveraging the power of WhatsApp Business API and a customer communication platform like Rasayel, businesses can send personalized Eid Mubarak wishes, offer exclusive discounts, and even conduct surveys to understand their customers better. By following best practices such as being personal and authentic in their messages, using multimedia, and offering exclusive discounts, businesses can maximize the benefits of connecting with their customers on WhatsApp during Eid.

Learn more

If you’d like to learn more about how WhatsApp can help you grow your business, please reach out to us on WhatsApp at +13024070488.

We also offer a free consultation session where we review your use case, answer any questions about WhatsApp, and help you build a strategy to make the best out of the platform. Book a call with us here. We’d love to speak with you:

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