The key goal of every sales professional is to close more sales deals. The sales approach and technique you use are essential. By aligning your product with your prospect’s needs and positioning it as a solution to their pain points, you can easily start to close sales deals on WhatsApp.

To effectively use WhatsApp for closing deals, it’s crucial to understand the closing stage in the sales funnel. This stage is where all your efforts culminate & knowing its significance can help you strategize better. In this article, we’ll explore the importance of this final stage in the sales funnel, navigate key steps on how to close a sale & highlight WhatsApp features that can help you get there faster and build long-lasting relationships.

The Rise of WhatsApp in Sales Communication #

Running the entire sales funnel over WhatsApp has become a common thing for many brands in recent years. The WhatsApp Business API allows you to engage with clients more effectively, manage WhatsApp conversations & close deals faster.

Its integration capabilities with other features and the convenience it offers have made WhatsApp a great tool for sales. With automation, collaboration tools & deep integration with CRM systems, the WhatsApp Business API makes communication more efficient and helps maintain a smooth sales process.

How to Close A Sales Deal in 5 Steps #

By following these five steps, you can effectively guide your client towards closing a deal on WhatsApp:

1. Summarize key points discussed #

Before asking for the sale, make sure both you and the client are on the same page. Summarizing the key points discussed helps reinforce the value of your product or service and clarifies any uncertainties.

Use WhatsApp to send a concise summary of your conversation. Include the client’s needs, how your solution meets those needs, and any important details agreed upon during your discussions.

2. Address final objections #

Even after a thorough discussion, clients may have final objections or concerns. It’s crucial to address these head-on. Encourage your client to share any lingering doubts via WhatsApp. Send voice messages for a more personal touch. Soon you’ll even be able to make **voice calls** over WhatsApp. Address each objection thoughtfully, providing clear and reassuring responses to build confidence in your offer.

3. Send through the costs #

Once objections are addressed, clearly outline the costs involved. Send a detailed breakdown of the pricing, including any additional fees or discounts. Attach any relevant documents like quotations or invoices. Make sure the information is straightforward and easy to understand.

4. Ask for the sale #

This is often the final stage in gaining a new client: asking for the sale. With all the information laid out and objections addressed, it’s time to be direct. Use WhatsApp to send a clear and confident message asking for the client’s commitment.

You can say something like, “Are we ready to move forward with this?” or “Can I send over the agreement for you to sign?” Being direct shows confidence in your offer and makes it easier for the client to take the next step.

5. Prepare for negotiations #

Not all sales close without some negotiation. Be prepared to negotiate terms if necessary. Use WhatsApp to keep the conversation going, providing counteroffers and alternatives. Keep your tone professional and courteous.

Remember, the goal is to find a mutually beneficial agreement. Keep track of all agreed-upon changes and confirm them in writing to avoid any confusion later on.

Why Use WhatsApp to Close Deals? #

Understanding why WhatsApp is a tool for sales closures is the first step in mastering the art of closing deals. Let’s delve into the unique advantages WhatsApp offers and how it has risen to prominence in sales communication.

• Billions of users worldwide make WhatsApp a familiar and accessible platform for client engagement
• Enables instant, personal connections with prospects
• WhatsApp Business API offers tools designed for efficient and effective sales processes.
• A more direct and responsive interaction compared to traditional methods
• Integrates with CRM & sales tool

5 WhatsApp Features to Help Close Sales Deals #

Using WhatsApp’s features effectively can significantly enhance your ability to close deals. These features help at every point up to closing the deal by building trust, addressing objections, providing value, crafting the perfect closing message, and offering post-sale support. Here’s why you should use WhatsApp instead of other platforms to close more deals:

1. Voice Calls #

Use it to build trust & rapport.

In June, 2024, WhatsApp introduced Voice calls and soon the feature will be released for everybody. Voice calls are excellent for building trust and rapport with your clients. They add a personal touch that text messages can’t match. You can use voice calls to follow up on conversations, clarify details, and show your enthusiasm and commitment. This real-time, direct communication can solidify relationships and move the deal forward

2. Group Chats #

Use it to address objections & concerns.

Another newly introduced feature, Group chats are perfect for addressing objections and concerns in a collaborative setting. By including all decision-makers in a single group chat, you ensure that everyone is on the same page. This transparency helps in quickly resolving any issues and reassures potential clients that their concerns are being heard and addressed promptly.

3. Broadcast lists & Templates #

Use it to provide value & create urgency

WhatsApp Broadcast allows you to send personalized messages to multiple prospects without them knowing it’s a bulk message. This feature is useful for providing value and creating urgency. Highlight the benefits and unique selling points of your product, and use techniques like limited-time offers to create a sense of urgency that can drive clients to make a decision.

4. CRM Integration #

Use it for efficient management of sales pipeline

CRM integration with WhatsApp allows you to manage your client interactions and sales processes. By integrating your CRM system, you can keep track of all client communications, set up automated workflows, and have a comprehensive view of your sales pipeline.

5. Team Collaboration Features #

Use it for post-sale support & follow-ups

Team collaboration features, such as team assignments, notes and mentions, ensure that your clients receive post-sale support and follow-up services efficiently. Using a WhatsApp team inbox will help your team maintain smooth collaboration, making it easier to track client interactions and maintain continuity in communication.

Conclusion #

Mastering the art of closing deals on WhatsApp involves understanding and using its unique features to build trust, address concerns, and provide clear, concise information. By running the sales process on WhatsApp effectively, you can close more deals and build long-lasting relationships with your clients.

WhatsApp’s widespread adoption, real-time communication capabilities, and advanced business features make it an indispensable tool in the modern sales toolkit. Integrating WhatsApp into your sales process can simplify your workflow, improve client interactions, and ultimately drive more sales.

Frequently Asked Questions #

About the author

Miodrag Magyar

Miodrag brings over 15 years of hands-on experience in content writing and marketing, with a talent for making even the trickiest topics clear and interesting. His passion lies in guiding businesses to effectively utilize WhatsApp to build stronger customer relationships and drive results. With an eye for detail and a heart for storytelling, he’s here to show how effective WhatsApp communication can boost sales and enhance customer engagement.

@Miodrag Magyar on LinkedIn