Rasayel Is Now a HubSpot Certified App — Here’s What That Means
A few months ago, we, at Rasayel, celebrated becoming a Meta Partner. Now, we’ve reached another milestone with HubSpot - Rasayel is now a HubSpot Certified App Partner. This certification means that the HubSpot team has reviewed and recognized Rasayel for security, quality, and technical reliability.
In the past, we told you what Rasayel did, and you just had to take our word for it. Now, you can trust HubSpot too 😄
In this article, we’ll explore the impact of choosing a certified HubSpot app for your business.
First, let us take you through our journey to certification and what it took to get here.
Our Journey to Certification
There are strict standards that app partners must meet to be certified by HubSpot. These requirements are divided into four categories:
- Security & privacy
- Reliability & performance
- Usability & accessibility
- Value
Each category comes with specific criteria that Rasayel needed to satisfy.
Security & privacy were top priorities: We had to ensure that our app requested only the necessary data from users and implemented OAuth authentication for secure logins.
This included domain security, user data security, and other measures and best practices required by HubSpot.
Reliability & performance were next on the list: Our app had to demonstrate stable and efficient operation, with an average success rate above 95% across all activities. Using the latest versions of HubSpot’s APIs was mandatory. We needed to prove that our app could manage user data responsibly, avoiding excessive API calls and being efficient in handling data.
Usability & accessibility focused on user experience: We organized our documentation to be clear and comprehensive, making it easy for users to navigate Rasayel’s HubSpot integration. This included updating screenshots, maintaining correct branding, and following HubSpot’s documentation guidelines.
Our HubSpot marketplace listing had to be up to date, with accurate descriptions of functionality, data flows, and pricing.
Value: Our integration needed to have at least 60 active, unique businesses using it, with recent successful activity.
The process required close collaboration with the HubSpot team. After submitting our application, the team’s feedback highlighted areas needing improvement. We addressed these issues and eventually received certification on the 12th of July (for which I danced on LinkedIn 🕺).
Why Choose a Certified HubSpot App Partner
Working with a certified HubSpot app partner brings multiple advantages. Below are some key benefits you can expect.
Trust & reliability
When you use a certified HubSpot app partner like Rasayel, you can rest assured that we meet the highest standards HubSpot sets. This certification holds us accountable to deliver on our promises, providing a secure, stable and efficient app for your sales team.
Deep WhatsApp HubSpot integration
With Rasayel’s WhatsApp HubSpot integration, your sales teams can manage WhatsApp communications directly from HubSpot, and use automated workflows. For example, all customer interactions are automatically synced with HubSpot, ensuring your data is always up-to-date and easily accessible.
Synced customer data between WhatsApp & HubSpot
With all customer data and interactions in one place, your teams can build better relationships with your customers and prospects. With automated workflows and triggered messages you can automate follow-ups, making sure no customer is left unattended.
Connect WhatsApp to HubSpot in under 3 minutes.
How to Choose the Right HubSpot App Partner for WhatsApp
Here are some guiding principles to help you choose the right HubSpot App Partner:
Step 1: Write down your needs
Start by identifying what you want to achieve with HubSpot. Are you looking to improve your sales processes and increase conversions over WhatsApp? This is where Rasayel excels. Designed specifically for B2B sales over WhatsApp, Rasayel offers smart lead management, deep CRM integrations, advanced workflow automation, and more.
If your goal is to ramp up marketing efforts, Rasayel might not be the right fit for your business.
Step 2: Research & shortlist
To find the right app partner, visit the HubSpot Marketplace, search for “WhatsApp,” and filter for “HubSpot Certified.”
Look for app partners with experience in your industry and positive client reviews. The marketplace is a valuable resource for identifying certified apps with proven track records. Evaluate each app’s features, the team behind it, and their success stories to help you decide.
Step 3: Test the platform & their support
Once you have a shortlist of potential app partners, test the apps and evaluate their support services. Arrange meetings or demos to understand how they work, communicate, and solve problems. This will give you a sense of their approach and whether their values and work style align with yours.
Step 4: Make the decision
After evaluating all the factors, it’s time to make a decision. Choose the app that best meets your goals, needs, and budget. Remember, the right HubSpot app partner should be able to work with you to achieve long-term success. Consider their track record, client testimonials, and overall compatibility with your business objectives.
Key Features of Rasayel’s WhatsApp-HubSpot Integration
Rasayel’s WhatsApp integration with HubSpot brings a range of features that help improve sales and customer interactions.
Real-time communication
Rasayel allows you to send and receive WhatsApp messages directly from HubSpot. This means your team can handle all customer chats in one place. Every message is automatically saved in HubSpot, so you have a complete history of all conversations.
Plus, with our team inbox, multiple team members can manage and monitor chats. They can use tags and notes to collaborate, and smart conversation assignment ensures that each query reaches the most suitable team member.
Automatic contact matching and syncing
Our integration automatically matches Rasayel contacts to their corresponding HubSpot contacts and displays this information in your Rasayel inbox. Contacts are matched using their email and phone number.
Data reports and insights
Through Engagement logging in HubSpot, our integration provides detailed reports on various metrics like message volumes, response times, and sales performance.
Hyper-personalized workflows
You can create workflows that send personalized messages with no limit on variables. HubSpot Contact, Company, Deal, Ticket, and Custom Tokens can be used as variables. You don’t need to map the variables to HubSpot tokens separately.
This allows you to send relevant and targeted messages to your prospects and customers.
Chatbot builder
Rasayel’s chatbot builder lets you automate repetitive tasks like lead qualification and nurturing. You can quickly build a chatbot from scratch without any coding. The chatbot can have full conversations with customers and automatically update customer data in HubSpot.
Here’s a short video I made demonstrating how easy it is.
Post-sale support
Rasayel enables your support teams to handle customer questions and issues directly from HubSpot. Automated follow-ups and proactive engagement help maintain strong customer relationships and increase satisfaction.
Integrate WhatsApp with HubSpot and empower your sales team.
Future plans & vision
We’ll be working on a few improvements to our HubSpot integration, some of which are going live as soon as this week. We hope to be your go-to app for B2B sales teams that rely on WhatsApp and HubSpot.
Conclusion
From becoming a Meta partner to now being a HubSpot-certified app partner, we work to build partnerships that help our customers feel assured in our commitments.
We’re here to provide secure and reliable ways for B2B sales teams to operate on WhatsApp. Choosing Rasayel means that you’ll get the most out of what’s possible with WhatsApp and HubSpot — with much more to come.
To stay up to date on everything new with Rasayel and HubSpot, check our blog, or follow me on LinkedIn, where I share free insights on sales and WhatsApp, every day.
If you wish, you can also book a demo with one of our teammates.
Frequently Asked Questions
Mohamed has a background in digital enterprise strategy and software engineering. When he’s not staring at his computer screen, he can be found staring at the night sky somewhere in Alberta, Canada. He enjoys reading, and writing about the things he reads.
