Best WhatsApp Tools for Businesses in 2025
The best WhatsApp tools for businesses in 2025 are Rasayel, Respond.io, Zoko, AiSensy, DelightChat, and SleekFlow. But are they all suitable for your use case, team size, and industry? No, there isn’t a one-size-fits-all answer. Each tool is suitable for a specific use case.
Some tools focus on sales, others on support or marketing, and many combine a bit of everything without going deep in one area. Some are built for e-commerce, others for B2B. Depending on your team size and goals, one tool might save you hours, while another just gets in the way.
That’s why choosing the right WhatsApp platform depends on how your team works and what you’re trying to achieve.
In this guide, we’ll help you figure out which WhatsApp API tool is best for your business. We’ll look at 5 tools, each with a clear focus, and break down what they do best, where they fall short, and who they’re best for.
Why choosing the right WhatsApp platform matters
Choosing the right WhatsApp business solution for your business matters because it helps you scale, automate, and integrate with other tools. All are features that aren’t available on the free WhatsApp Business app, which is why you need to make the transition.
- Scalability: WhatsApp API platforms help you handle unlimited messages and work with multiple agents, while the normal WhatsApp Business app has limtiations.
- Automation: WhatsApp tools help you automate replies, workflows, triggers, and even your entire sales process. The WhatsApp Business app offers very limited automation options.
- Integrations: Platforms that operate on WhatsApp’s API can integrate with CRMs, automation tools, sales enablement tools, and more. The WhatsApp Business app doesn’t integrate.
In short, the WhatsApp Business App isn’t built for growing teams. Once you need better tracking, more agents, or automation, you’ll feel the need to move to a platform built on the WhatsApp Business API.
Here’s a quick overview of the WhatsApp business tools we’ll cover:
| Tool | Best for | Core use case | Key strength | Weakness | Ideal Buyer Persona |
|---|---|---|---|---|---|
| Rasayel | B2B sales teams | Sales over WhatsApp with CRM | CRM sync and sales automation | Not for e-commerce or multichannel | Sales teams using HubSpot or Salesforce |
| Respond.io | Support teams | High-volume support | Flexible workflows and routing | Setup takes time and effort | CX teams handling lots of chats |
| SleekFlow | E-commerce | Chat-based selling | Payments and product sharing | Basic CRM, can feel complex | Online stores guiding chats to checkout |
| Zoko | Shopify sellers | WhatsApp commerce | Shopify sync and cart recovery | Shopify-only focus | Stores selling through WhatsApp |
| AiSensy | Marketing teams | Campaigns and automation | Broadcasts, retargeting, payments | Steep learning curve | Teams running large WhatsApp campaigns |
| DelightChat | Small shops | Simple support | Clean inbox, Shopify link | Limited features | Small teams needing easy support |
1. Rasayel
Rasayel is a WhatsApp communications platform that gives growing sales teams more visibility over their pipeline through inbound lead qualification and routing, automated sequences and workflows, and CRM syncing and reporting.
Built for B2B sales teams, Rasayel turns WhatsApp into a proper sales workspace. It integrates with your CRM so that every customer conversation is recorded there, along with their data.This helps sales reps get context about the deal stage, contact history, and account owner at a glance.
Rasayel provides a shared workspace that keeps things organized with clear chat assignments, internal notes, and mentions to keep teammates in sync.
The WhatsApp platform also allows you to build automations that match your sales process. For example, you can build a workflow that assigns a chat to a specific sales rep when a deal moves to a new stage in your CRM.
Rasayel also offers Cleo, an AI teammate specifically designed to qualify leads, ask questions, and route conversations to the right sales rep, and you can set it up for your business without writing a single line of code.
Overall, Rasayel is one of the best WhatsApp communication platforms for B2B SaaS teams looking to grow their sales through personal, WhatsApp-based outreach.
Key strengths:
- Connects WhatsApp with CRM tools like HubSpot, SalesForce, and Pipedrive to track deals and contacts
- Offers a shared team inbox with collaboration features like chat assignments, internal notes, and mentions
- Offers an AI teammate (Cleo) designed to qualify leads and follow up automatically
- Has an easy-to-use drag-and-drop WhatsApp chatbot builder
Weaknesses:
- Supports only WhatsApp
If you’re a Sales manager or RevOp leader with a team of 10+ SDRs and want full visibility and control over your WhatsApp pipeline, Rasayel is built for you.
2. Respond.io
Respond.io is a customer conversation management platform powered by AI. It helps businesses manage conversations across multiple channels from a single interface, like WhatsApp, Instagram, and Facebook.
For WhatsApp, Respond.io gives you a shared team inbox with agent assignments, internal notes, and full customer history. It also comes with a visual workflow builder, making it easy to create chat automation without coding.
Respond.io also supports automated responses based on customer behavior, campaign triggers, or business hours. Teams can assign leads by round-robin, region, or workload, and track response performance to stay on top of SLAs.
Respond.io is best for support or operations teams that need to manage a high volume of messages across different regions or departments while keeping things organized and efficient.
Key strengths:
- Shared inbox with multi-agent support, routing, and tagging
- CRM integrations with tools like HubSpot, Salesforce, Zoho, and more
- Built-in tools to manage templates, phone number quality, and WhatsApp Business profiles
Weaknesses:
- Interface and reporting are more support-oriented than sales or marketing-focused
- Setup is unnecessarily complex for small teams
3. SleekFlow
SSleekFlow platform. is an omnichannel social platform for e-commerce and retail businesses that want to manage and automate their customer communications. It helps teams drive sales on multiple social media channels, with WhatsApp at the center.
SleekFlow has a flow builder that allows businesses to design personalized customer journeys by automating responses to FAQs, routing conversations based on customer behavior, or triggering follow-ups after specific actions. It’s a visual, no-code automation tool with no learning curve.
On top of that, SleekFlow’s in-chat payment links feature simplifies the checkout process. Businesses can send pre-filled payment links directly within conversations. This functionality supports integrations with platforms like Shopify and Stripe for real-time order placement and payment tracking without redirecting customers to external websites.
Overall, SleekFlow is one of the best WhatsApp communications tools for e-commerce managers who want to sell directly on WhatsApp and simplify the buying experience with automations.
Key strengths:
- Enables quick transactions within conversations, integrating with Shopify and Stripe
- Allows sharing product catalogs and one-click payment links on WhatsApp
- Automation workflows for order tracking, FAQs, or lead capture
Weaknesses:
- Limited social CRM features, especially for scaling businesses
4. Zoko
Zoko is an all-in-one WhatsApp Business platform built for e-commerce. It helps online stores manage sales, marketing, and support through WhatsApp. It’s designed specifically for Shopify to move customers from product discovery to purchase without leaving the chat.
With Zoko, you can synchronize your Shopify product catalog with WhatsApp to allow customers to browse products, add items to a shopping cart, and complete purchases. The platform’s advanced automation tools allow businesses to manage abandoned cart recovery, order confirmations, and personalized marketing campaigns.
Zoko is an excellent WhatsApp API tool for Shopify-based e-commerce teams that use WhatsApp as a primary channel for sales and customer support. It gives you everything you need to chat with customers, track orders, and grow sales.
Key strengths:
- Syncs your Shopify store catalog with WhatsApp
- Automatically sends reminders to customers about their abandoned carts
- Runs segmented WhatsApp marketing campaigns with personalized message templates
Weaknesses:
- Limited support for platforms other than Shopify
- Less useful for non-e-commerce use cases or complex B2B sales
5. AiSensy
AiSensy is a WhatsApp engagement platform that helps teams run campaigns, automate chats, and support customers on WhatsApp. It offers features like broadcasts, automatic reminders and notifications, live chat support, chatbots, and more.
AiSensy is suitable for multiple use cases, including sales, support, and marketing, with the latter being the most common. For instance, sales teams use AiSensy to follow up with leads and run drip campaigns.
Meanwhile, support agents can manage incoming chats from a shared inbox, with bots answering FAQs automatically. Marketers can broadcast promotions to large audiences, segment contacts, and retarget users based on how they interact. Everything is designed to help you scale customer conversations while keeping them personal and fast.
The platform also connects to tools like Shopify, WooCommerce, and Razorpay, so you can manage orders, collect payments, and automate campaigns within AiSensy.
AiSensy is the best WhatsApp API platform for e-commerce brands, service providers, and teams that rely on WhatsApp to engage large volumes of customers.
Key strengths:
- No-code chatbot builder and drip campaigns for lead nurturing
- Built-in tools for broadcasting, click tracking, WhatsApp forms, catalogs, and in-chat payments
- Works well with Shopify, Razorpay, and other e-commerce portals
Weaknesses:
- Focused only on WhatsApp, without multi-channel support
6. DelightChat
DelightChat is a WhatsApp chat solution built for small e-commerce teams that manage customer conversations on WhatsApp. DelightChat uses WhatsApp API to offer advanced features like automated marketing tools, customer support, and helpdesk, all from a centralized interface.
Delight chat is built for Shopify, so you can see order details while chatting and send shipping updates or payment info without switching tabs. The interface is clean, easy to use, and built for teams with limited time or resources.
For small e-commerce teams that need a simple way to talk to customers over WhatsApp, DelightChat keeps things focused and easy to use. It helps you manage support, order updates, and product questions from a shared WhatsApp inbox.
Because of its limited features, DelightChat is a suitable WhatsApp business tool for Shopify sellers or small e-commerce teams who want a basic, easy way to manage WhatsApp support.
Key strengths:
- Shopify integration for order info and automation
- Simple automation for tagging and routing
- Clean, easy-to-learn interface for small teams
Weaknesses:
- No advanced automation or chatbot features
What is the best WhatsApp tool for your business?
The best WhatsApp tool for your business should meet your specific use case and needs. Some WhatsApp tools focus on sales, while others on marketing, support, or e-commerce.
In this section, we break them down by use case so you can pick based on what your team actually needs.
WhatsApp tools for sales and RevOps
The best WhatsApp communication platforms for sales are Rasayel and Respond.io.
- Use Rasayel if your sales process runs entirely on WhatsApp and CRMs and you need full visibility into conversations, handovers, and deal stages. It’s built for B2B sales teams that rely on personalized sales outreach and want to automate parts of it.
- Use Respond.io if your team communicates across multiple channels, not just WhatsApp, and needs one unified platform to manage them all. It’s ideal for cross-functional teams that want to centralize sales and support across WhatsApp, Messenger, Instagram, email, and more.
WhatsApp marketing tools
Marketing tools for WhatsApp include AiSensy, Zoko, and SleekFlow.
- Use AiSensy if you’re focused on running drip campaigns, bulk broadcasts, and lead retargeting. It’s built specifically for marketers and comes with ready-to-use segmentation, automation, and analytics.
- Use Zoko if your WhatsApp marketing is tied to e-commerce, like product catalogs, abandoned carts, or purchase flows. It integrates tightly with Shopify and is designed for brands selling directly on WhatsApp.
- Use SleekFlow if you run multichannel campaigns and want to funnel shoppers from WhatsApp, Instagram, or email into a unified checkout journey. It’s ideal for omnichannel marketers who need more than just WhatsApp.
WhatsApp tools for customer support
The best WhatsApp platforms to use for customer support are Respond.io, AiSensy, and DelightChat.
- Use Respond.io if your team handles a high volume of support across multiple channels, not just WhatsApp. It’s built for cross-department teams that need automation, routing, and internal notes.
- Use AiSensy if you’re focused on WhatsApp-only support and want to combine chatbots for FAQs with a shared inbox for live agents. It’s ideal for teams looking to automate first responses without removing the human touch.
- Use DelightChat if you’re a small e-commerce support team that wants something simple, reliable, and fast to set up. It’s lightweight, wallet-friendly, and integrates with Shopify.
How to choose a WhatsApp Business tool
To choose the best WhatsApp Business tool for your company, ask yourself these questions:
- Are you a B2B or B2C company?
- If you’re B2B, prioritize tools with strong CRM integrations and automation features, like Rasayel.
- If you’re B2C or e-commerce, look for tools that support catalogs, carts, and transactional flows.
- Are you selling a product or offering a service?
- Product-based businesses should choose tools that support catalogs, payment links, and order tracking.
- Service providers benefit more from tools with drip campaigns, lead qualification, and CRM sync.
- Do you care more about sales, marketing, or customer support?
- For sales, use tools with CRM integration, handovers, and deal stages.
- For marketing, pick tools with broadcast, segmentation, and automation features
- For support, go for shared inboxes with routing and chatbot options
Instead of asking “What’s the best tool?”, ask “What does my team actually need to do on WhatsApp?” That’s how you choose the right fit.
There’s no best WhatsApp tool, only the best fit
Most WhatsApp platforms look similar at first. Shared inbox, chat automation, CRM integration, they all check the same boxes. But when you look closer, each tool is built with a different type of team in mind.
If you’re a B2B SaaS sales team selling over WhatsApp, Rasayel gives you exactly what you need to move faster, stay organized, and close more deals.
That’s what the right tool should do: fit the way you work.
Miodrag is a seasoned WhatsApp marketing expert with over 15 years of experience in B2B sales and communication. Specializing in the use of WhatsApp Business API, he helps businesses use WhatsApp’s marketing features to grow their sales and improve customer engagement. As one of the early adopters of WhatsApp Business, Miodrag has a deep understanding of its tools and strategies, making him a trusted authority in the field. His insights have helped many businesses with their communication strategies to achieve measurable results.
